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Marketing Average Salaries in Malaysia 2024

How much money does a person working in Marketing make in Malaysia?


Average Monthly Salary
7,420 MYR
( 89,100 MYR yearly)

LOW
3,430
MYR
AVERAGE
7,420
MYR
HIGH
12,300
MYR
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Malaysia typically earns around 7,420 MYR. Salaries range from 3,430 MYR (lowest average) to 12,300 MYR (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Malaysia exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler5,450 MYR
Affiliate Manager7,020 MYR
Affiliate Marketing Manager10,400 MYR
Affiliate Marketing Specialist6,310 MYR
Analytics Specialist5,410 MYR
Assistant Brand Manager7,360 MYR
Assistant Product Manager8,420 MYR
Associate Marketing Manager8,250 MYR
Associate Product Manager8,670 MYR
Blockchain Marketing Specialist7,450 MYR
Brand Ambassador9,600 MYR
Brand Director12,600 MYR
Brand Executive11,400 MYR
Brand Manager11,100 MYR
Business Analytics Specialist5,510 MYR
Business Channel Manager7,520 MYR
Business Intelligence Team Leader7,520 MYR
Campaign Specialist6,920 MYR
Chief Content Officer8,810 MYR
Chief Digital Marketing Officer12,000 MYR
Chief Marketing Officer 11,900 MYR
Chief Product Officer10,900 MYR
Communications Officer3,530 MYR
Content Manager6,410 MYR
Content Marketing Strategist7,100 MYR
Copy Editer4,370 MYR
Copy Writer4,500 MYR
Creative Marketing Lead7,320 MYR
Creative Writer4,680 MYR
Digital Marketer6,780 MYR
Digital Marketing Manager8,710 MYR
Digital Marketing Specialist6,490 MYR
Digital Marketing Strategist 9,100 MYR
Digital Media Specialist7,600 MYR
Director of Marketing11,600 MYR
Director of Research8,490 MYR
Email Marketing Specialist6,040 MYR
eMarketing Manager9,040 MYR
Event Marketing9,190 MYR
Experiential Marketing Manager10,500 MYR
Gamification Marketer5,180 MYR
Head of Executive Search9,890 MYR
Internet Marketer6,310 MYR
Key Affiliate Manager8,500 MYR
Localization Manager8,250 MYR
Market Development Executive9,410 MYR
Market Development Manager9,120 MYR
Market Research Analyst7,670 MYR
Market Research Manager8,590 MYR
Market Segmentation Director9,360 MYR
Marketing Account Supervisor7,080 MYR
Marketing Administrator6,020 MYR
Marketing Advisor6,780 MYR
Marketing Analyst6,730 MYR
Marketing and Communications Officer4,120 MYR
Marketing and Sales Head12,100 MYR
Marketing Assistant3,820 MYR
Marketing Associate3,560 MYR
Marketing Automation Specialist7,220 MYR
Marketing Communications Manager8,000 MYR
Marketing Consultant8,930 MYR
Marketing Coordinator3,760 MYR
Marketing Data Analyst6,860 MYR
Marketing Director11,800 MYR
Marketing Distribution Executive9,420 MYR
Marketing Executive9,120 MYR
Marketing Manager12,100 MYR
Marketing Officer3,800 MYR
Marketing Segment Manager8,840 MYR
Marketing Specialist6,030 MYR
Marketing Supervisor6,800 MYR
Marketing Vice President9,410 MYR
Marketing Writer4,500 MYR
Mobile Marketing Specialist8,320 MYR
Online Marketing Analyst6,370 MYR
Online Marketing Manager8,160 MYR
Optimization Manager7,890 MYR
Outbound Sales5,510 MYR
Outreach Coordinator5,150 MYR
Outreach Specialist6,240 MYR
Podcast Specialist6,730 MYR
Product Development8,080 MYR
Product Manager9,600 MYR
Product Marketing Engineer4,850 MYR
Product Marketing Executive8,580 MYR
Product Marketing Manager9,000 MYR
Product Researcher4,560 MYR
Product Strategist7,150 MYR
Product Strategy Researcher6,930 MYR
Product Training Specialist5,970 MYR
Project Manager7,150 MYR
Publications Coordinator4,330 MYR
Research Executive8,420 MYR
Sales and Marketing Assistant3,610 MYR
Sales and Marketing Coordinator3,880 MYR
Sales and Marketing Director11,800 MYR
Sales Director11,300 MYR
Sales Management Support3,940 MYR
Sales Manager11,600 MYR
Search Marketing Strategist9,600 MYR
Social Media Administrator6,700 MYR
Social Media Specialist6,310 MYR
Spaceman Analyst3,650 MYR
Sponsorship Consultant5,890 MYR
Team Leader6,790 MYR
Telemarketer3,540 MYR
TikTok marketer7,900 MYR
Trade Marketing Executive8,910 MYR
Trade Marketing Manager8,820 MYR
Trade Marketing Professional6,890 MYR
Trade Marketing Specialist5,300 MYR
Video Marketing Specialist8,450 MYR
Web Analytics Manager7,050 MYR
Web Content Manager7,190 MYR
Webinar Marketing Specialist7,580 MYR


Marketing Jobs Pay Scale and Salaries in Malaysia

Median and salary distribution Malaysia Marketing monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
7,240 MYR or more
10% of people earn
6,320 to 7,240 MYR
20% of people earn
4,300 MYR or less
65% of people earn
4,300 to 6,320 MYR
Minimum Salary
3,430 MYR
Median
7,100 MYR
Maximum
12,300 MYR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Malaysia range from 3,430 MYR (starting average salary) to 12,300 MYR (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 7,100 MYR, implying that half of the workforce in Malaysia earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Malaysia earn less than 5,730 MYR, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 8,220 MYR, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Malaysia. The analysis revealed that roughly 65% of all reported salaries fell within the range of 4,300 MYR to 6,320 MYR. Approximately 20% of salaries were below the 4,300 MYR mark, while 10% ranged from 6,320 MYR to 7,240 MYR. Only 5% of individuals earned a gross salary of 7,240 MYR or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Malaysia having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Malaysia, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Malaysia costs anywhere from 33,100 MYR to 99,200 MYR and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Malaysia

Salary comparison by gender Malaysia Marketing monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Malaysia, the average difference between the salary of male and female employees is 13%.

Male
7,860 MYR
Female-11%
6,980 MYR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Malaysia for all Careers

Salary comparison by gender monthly Malaysia
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Average Annual Salary Increment Percentage / Marketing / Malaysia

How much are annual salary increments in Malaysia for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Malaysia are likely to observe a salary increase of approximately 11% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 17 months.

Annual Salary Increment Rate Malaysia Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Malaysia / All Professions

Annual Salary Increment Rate Malaysia
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Malaysia is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Malaysia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Malaysia Marketing
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19% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 81% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
81%
No Bonus
19%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Malaysia


43 MYR per hour

The average hourly wage (pay per hour) in Marketing in Malaysia is 43 MYR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Malaysia is 20 MYR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Ampang6,750 MYR
Ipoh7,940 MYR
Johor Bahru7,480 MYR
Klang6,890 MYR
Kota Kinabalu7,370 MYR
Kuala Lumpur8,040 MYR
Kuching7,210 MYR
Petaling Jaya7,820 MYR
Shah Alam7,660 MYR
Subang Jaya7,020 MYR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Malaysia is 9% on average across all career fields.

Private Sector
6,340 MYR
Public Sector+9%
6,900 MYR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Malaysia?

A good and competitive compensation would range anywhere between 7,100 MYR and 8,220 MYR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Malaysia ranges from 3,430 MYR to 5,730 MYR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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