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Marketing Average Salaries in New Zealand 2024

How much money does a person working in Marketing make in New Zealand?


Average Yearly Salary
110,000 NZD
( 9,140 NZD monthly)

LOW
50,700
NZD
AVERAGE
110,000
NZD
HIGH
181,000
NZD
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in New Zealand typically earns around 110,000 NZD. Salaries range from 50,700 NZD (lowest average) to 181,000 NZD (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in New Zealand exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler82,400 NZD
Affiliate Manager98,600 NZD
Affiliate Marketing Manager139,000 NZD
Affiliate Marketing Specialist95,500 NZD
Analytics Specialist75,900 NZD
Assistant Brand Manager111,000 NZD
Assistant Product Manager118,000 NZD
Associate Marketing Manager125,000 NZD
Associate Product Manager122,000 NZD
Blockchain Marketing Specialist110,000 NZD
Brand Ambassador149,000 NZD
Brand Director182,000 NZD
Brand Executive153,000 NZD
Brand Manager152,000 NZD
Business Analytics Specialist73,600 NZD
Business Channel Manager108,000 NZD
Business Intelligence Team Leader117,000 NZD
Campaign Specialist102,000 NZD
Chief Content Officer133,000 NZD
Chief Digital Marketing Officer168,000 NZD
Chief Marketing Officer 180,000 NZD
Chief Product Officer149,000 NZD
Communications Officer49,500 NZD
Content Manager85,700 NZD
Content Marketing Strategist107,000 NZD
Copy Editer62,900 NZD
Copy Writer66,400 NZD
Creative Marketing Lead105,000 NZD
Creative Writer62,500 NZD
Digital Marketer92,900 NZD
Digital Marketing Manager132,000 NZD
Digital Marketing Specialist93,400 NZD
Digital Marketing Strategist 128,000 NZD
Digital Media Specialist109,000 NZD
Director of Marketing176,000 NZD
Director of Research129,000 NZD
Email Marketing Specialist87,000 NZD
eMarketing Manager134,000 NZD
Event Marketing126,000 NZD
Experiential Marketing Manager155,000 NZD
Gamification Marketer80,500 NZD
Head of Executive Search154,000 NZD
Internet Marketer90,900 NZD
Key Affiliate Manager129,000 NZD
Localization Manager122,000 NZD
Market Development Executive135,000 NZD
Market Development Manager142,000 NZD
Market Research Analyst110,000 NZD
Market Research Manager127,000 NZD
Market Segmentation Director125,000 NZD
Marketing Account Supervisor99,400 NZD
Marketing Administrator88,800 NZD
Marketing Advisor100,000 NZD
Marketing Analyst102,000 NZD
Marketing and Communications Officer57,800 NZD
Marketing and Sales Head175,000 NZD
Marketing Assistant53,600 NZD
Marketing Associate54,000 NZD
Marketing Automation Specialist109,000 NZD
Marketing Communications Manager115,000 NZD
Marketing Consultant132,000 NZD
Marketing Coordinator54,200 NZD
Marketing Data Analyst96,300 NZD
Marketing Director174,000 NZD
Marketing Distribution Executive132,000 NZD
Marketing Executive135,000 NZD
Marketing Manager175,000 NZD
Marketing Officer54,700 NZD
Marketing Segment Manager127,000 NZD
Marketing Specialist80,600 NZD
Marketing Supervisor100,000 NZD
Marketing Vice President142,000 NZD
Marketing Writer66,400 NZD
Mobile Marketing Specialist111,000 NZD
Online Marketing Analyst94,100 NZD
Online Marketing Manager112,000 NZD
Optimization Manager111,000 NZD
Outbound Sales79,400 NZD
Outreach Coordinator74,200 NZD
Outreach Specialist92,200 NZD
Podcast Specialist102,000 NZD
Product Development122,000 NZD
Product Manager138,000 NZD
Product Marketing Engineer73,400 NZD
Product Marketing Executive120,000 NZD
Product Marketing Manager126,000 NZD
Product Researcher69,100 NZD
Product Strategist103,000 NZD
Product Strategy Researcher92,600 NZD
Product Training Specialist86,000 NZD
Project Manager97,900 NZD
Publications Coordinator59,300 NZD
Research Executive121,000 NZD
Sales and Marketing Assistant54,700 NZD
Sales and Marketing Coordinator58,800 NZD
Sales and Marketing Director165,000 NZD
Sales Director159,000 NZD
Sales Management Support59,800 NZD
Sales Manager168,000 NZD
Search Marketing Strategist142,000 NZD
Social Media Administrator91,700 NZD
Social Media Specialist90,800 NZD
Spaceman Analyst53,900 NZD
Sponsorship Consultant84,800 NZD
Team Leader103,000 NZD
Telemarketer48,400 NZD
TikTok marketer111,000 NZD
Trade Marketing Executive135,000 NZD
Trade Marketing Manager130,000 NZD
Trade Marketing Professional99,200 NZD
Trade Marketing Specialist74,500 NZD
Video Marketing Specialist116,000 NZD
Web Analytics Manager107,000 NZD
Web Content Manager101,000 NZD
Webinar Marketing Specialist104,000 NZD


Marketing Jobs Pay Scale and Salaries in New Zealand

Median and salary distribution New Zealand Marketing yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
107,000 NZD or more
10% of people earn
93,300 to 107,000 NZD
20% of people earn
63,500 NZD or less
65% of people earn
63,500 to 93,300 NZD
Minimum Salary
50,700 NZD
Median
105,000 NZD
Maximum
181,000 NZD




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in New Zealand range from 50,700 NZD (starting average salary) to 181,000 NZD (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 105,000 NZD, implying that half of the workforce in New Zealand earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in New Zealand earn less than 84,600 NZD, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 121,000 NZD, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in New Zealand. The analysis revealed that roughly 65% of all reported salaries fell within the range of 63,500 NZD to 93,300 NZD. Approximately 20% of salaries were below the 63,500 NZD mark, while 10% ranged from 93,300 NZD to 107,000 NZD. Only 5% of individuals earned a gross salary of 107,000 NZD or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in New Zealand having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in New Zealand, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in New Zealand costs anywhere from 40,700 NZD to 122,000 NZD and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / New Zealand

Salary comparison by gender New Zealand Marketing yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in New Zealand, the average difference between the salary of male and female employees is 6%.

Male
113,000 NZD
Female-5%
107,000 NZD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in New Zealand for all Careers

Salary comparison by gender yearly New Zealand
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Average Annual Salary Increment Percentage / Marketing / New Zealand

How much are annual salary increments in New Zealand for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in New Zealand are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate New Zealand Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

New Zealand / All Professions

Annual Salary Increment Rate New Zealand
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in New Zealand is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / New Zealand

How much and how often are bonuses being awarded?Annual Salary Bonus Rate New Zealand Marketing
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17% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while 83% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.

Received Bonus
83%
No Bonus
17%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / New Zealand


53 NZD per hour

The average hourly wage (pay per hour) in Marketing in New Zealand is 53 NZD.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in New Zealand is 24 NZD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Auckland122,000 NZD
Christchurch116,000 NZD
Hamilton105,000 NZD
Rotorua101,000 NZD
Wellington112,000 NZD

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in New Zealand is 5% on average across all career fields.

Private Sector
94,900 NZD
Public Sector+5%
99,900 NZD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in New Zealand?

A good and competitive compensation would range anywhere between 105,000 NZD and 121,000 NZD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in New Zealand ranges from 50,700 NZD to 84,600 NZD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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