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Advertising / Graphic Design / Events Average Salaries in Sweden 2024

How much money does a person working in Advertising / Graphic Design / Events make in Sweden?


Average Monthly Salary
42,600 SEK
( 511,000 SEK yearly)

LOW
20,100
SEK
AVERAGE
42,600
SEK
HIGH
77,200
SEK
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Advertising / Graphic Design / Events in Sweden typically earns around 42,600 SEK. Salaries range from 20,100 SEK (lowest average) to 77,200 SEK (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Advertising / Graphic Design / Events domain in Sweden exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Advertising / Graphic Design / Events
Advertisement Fraud Analyst49,400 SEK
Advertising Account Executive51,300 SEK
Advertising Account Manager56,000 SEK
Advertising Account Planner28,600 SEK
Advertising and Promotions Manager74,200 SEK
Advertising Coordinator36,800 SEK
Advertising Data Analyst51,000 SEK
Advertising Manager75,000 SEK
Advertising Operations Manager76,200 SEK
Advertising Sales Director81,300 SEK
Advertising Strategic Planner47,300 SEK
Advertising Team Leader46,200 SEK
Animation Director60,400 SEK
Animator34,200 SEK
Art Director47,500 SEK
Art Manager48,300 SEK
Artificial Intelligence Advertising Analyst49,100 SEK
Artist36,800 SEK
Artworker28,600 SEK
Assistant Art Director37,700 SEK
Audio and Video Equipment Technician28,100 SEK
Audio Engineer33,900 SEK
Audiosual Technician26,300 SEK
Branding Consultant57,500 SEK
Broadcast Administrator47,700 SEK
Catering Sales30,700 SEK
Catering Trainer36,000 SEK
Color Consultant31,000 SEK
Commercial and Industrial Designer28,800 SEK
Conference Organiser34,600 SEK
Content and Media Production Lead51,800 SEK
CopyWriter30,900 SEK
Creative Content Strategist54,600 SEK
Creative Designer35,100 SEK
Creative Director45,800 SEK
Creative Technologist55,100 SEK
Crowd Management Specialist44,400 SEK
Design Strategist48,400 SEK
Designer 27,500 SEK
Desktop Publisher23,100 SEK
Digital Campaign Manager49,000 SEK
Digital Media Manager59,500 SEK
Digital Media Strategist59,300 SEK
Director of Events76,000 SEK
Director of Graphic Design44,100 SEK
Director of Social Media Marketing62,000 SEK
Event Experience Designer52,600 SEK
Event Security Specialist45,800 SEK
Event Technology Consultant47,600 SEK
Event Technology Integration Specialist40,800 SEK
Events and Promotions Manager76,300 SEK
Events Director80,800 SEK
Exhibit Designer36,500 SEK
Exhibit Display Coordinator36,300 SEK
Exhibit Display Manager48,900 SEK
Experiential Designer44,500 SEK
Finisher23,700 SEK
Gamification Specialist51,100 SEK
Graphic Artist28,300 SEK
Graphic Design Specialist34,400 SEK
Graphic Designer30,500 SEK
Graphics Artist30,100 SEK
Graphics Design Supervisor41,400 SEK
Group Creative Director53,000 SEK
Imagery Analyst27,100 SEK
Imaging Technologist27,400 SEK
Immersive Storyteller39,800 SEK
Interaction Designer24,100 SEK
Lead Generation Specialist55,300 SEK
Media Analyst37,600 SEK
Media Executive49,400 SEK
Media Planner40,200 SEK
Media Production Coordinator34,300 SEK
Media Production Manager62,400 SEK
Media Project Manager60,300 SEK
Media Relations Representative51,700 SEK
Media Sales Executive62,700 SEK
Meeting and Event Planner34,200 SEK
Mobile Advertising Specialist56,000 SEK
Motion Graphic Artist39,200 SEK
Motion Graphics Designer39,600 SEK
Multimedia Artist30,700 SEK
Multimedia Specialist27,400 SEK
NFT Designer32,700 SEK
NFT Specialist35,600 SEK
Photographer24,700 SEK
PPC Campaign Manager48,900 SEK
Print Production Manager49,200 SEK
Product and Brand Manager71,400 SEK
Sales Promotion Manager72,700 SEK
Search Engine Optimization Specialist (SEO)33,200 SEK
Sketch Artist31,900 SEK
Social Media Event Strategist40,700 SEK
Social Media Executive61,200 SEK
Social Media Graphic Designer35,600 SEK
Social Media Manager61,700 SEK
Social Media Marketing Manager59,400 SEK
Social Media Strategist56,800 SEK
Special Events Supervisor44,200 SEK
Technical Typist20,100 SEK
User Experience UX Designer32,300 SEK
UX Designer29,100 SEK
Virtual / Augmented Reality Advertiser46,600 SEK
Virtual / Augmented Reality Event Producer38,300 SEK
Virtual / Augmented Reality Showroom Designer36,200 SEK
Virtual Events Planner39,000 SEK
Virtual Trade Show Manager37,900 SEK
Voice Search Optimization Specialist46,900 SEK
Web Accessibility Designer37,200 SEK
Web3 Designer36,800 SEK
Webinar Designer39,900 SEK


Advertising / Graphic Design / Events Jobs Pay Scale and Salaries in Sweden

Median and salary distribution Sweden Advertising / Graphic Design / Events monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
43,000 SEK or more
10% of people earn
37,300 to 43,000 SEK
20% of people earn
24,700 SEK or less
65% of people earn
24,700 to 37,300 SEK
Minimum Salary
20,100 SEK
Median
39,200 SEK
Maximum
77,200 SEK




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Advertising / Graphic Design / Events in Sweden range from 20,100 SEK (starting average salary) to 77,200 SEK (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Advertising / Graphic Design / Events is 39,200 SEK, implying that half of the workforce in Sweden earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Advertising / Graphic Design / Events in Sweden earn less than 31,800 SEK, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 46,100 SEK, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Advertising / Graphic Design / Events in Sweden. The analysis revealed that roughly 65% of all reported salaries fell within the range of 24,700 SEK to 37,300 SEK. Approximately 20% of salaries were below the 24,700 SEK mark, while 10% ranged from 37,300 SEK to 43,000 SEK. Only 5% of individuals earned a gross salary of 43,000 SEK or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Advertising / Graphic Design / Events in Sweden having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Advertising / Graphic Design / Events in Sweden, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Sweden costs anywhere from 226,000 SEK to 679,000 SEK and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Advertising / Graphic Design / Events / Sweden

Salary comparison by gender Sweden Advertising / Graphic Design / Events monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Advertising / Graphic Design / Events in Sweden, the average difference between the salary of male and female employees is 4%.

Male
43,500 SEK
Female-4%
41,700 SEK
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Sweden for all Careers

Salary comparison by gender monthly Sweden
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Average Annual Salary Increment Percentage / Advertising / Graphic Design / Events / Sweden

How much are annual salary increments in Sweden for individuals working in Advertising / Graphic Design / Events? How often do employees get salary raises?

Professionals working in Advertising / Graphic Design / Events in Sweden are likely to observe a salary increase of approximately 9% every 15 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Sweden Advertising / Graphic Design / Events
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Sweden / All Professions

Annual Salary Increment Rate Sweden
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Sweden is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Advertising / Graphic Design / Events / Sweden

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Sweden Advertising / Graphic Design / Events
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45% of surveyed staff in Advertising / Graphic Design / Events reported that they haven't received any bonuses or incentives in the previous year while 55% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 3% to 6% of their annual salary.

Received Bonus
55%
No Bonus
45%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Advertising / Graphic Design / Events / Sweden


250 SEK per hour

The average hourly wage (pay per hour) in Advertising / Graphic Design / Events in Sweden is 250 SEK.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Advertising / Graphic Design / Events in Sweden is 120 SEK. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Goteborg42,700 SEK
Malmo38,500 SEK
Stockholm46,500 SEK

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Sweden is 5% on average across all career fields.

Private Sector
44,200 SEK
Public Sector+5%
46,300 SEK
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Advertising / Graphic Design / Events in Sweden?

A good and competitive compensation would range anywhere between 39,200 SEK and 46,100 SEK. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Advertising / Graphic Design / Events in Sweden ranges from 20,100 SEK to 31,800 SEK. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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