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Sales Retail and Wholesale Average Salaries in Finland 2024

How much money does a person working in Sales Retail and Wholesale make in Finland?


Average Monthly Salary
5,200 EUR
( 62,300 EUR yearly)

LOW
1,750
EUR
AVERAGE
5,200
EUR
HIGH
10,100
EUR
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Sales Retail and Wholesale in Finland typically earns around 5,200 EUR. Salaries range from 1,750 EUR (lowest average) to 10,100 EUR (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Sales Retail and Wholesale domain in Finland exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Sales Retail and Wholesale
Account Manager5,090 EUR
Account Officer2,910 EUR
Area Manager5,420 EUR
Area Sales Director8,850 EUR
Area Sales Manager7,300 EUR
Assisstant Store Supervisor3,120 EUR
Assistant Department Manager3,650 EUR
Assistant Retail Store Manager4,320 EUR
Branch Manager5,760 EUR
Branch Supervisor4,630 EUR
Cashier1,680 EUR
Cashier Manager3,680 EUR
Commercial Sales Manager7,280 EUR
Conversion Rate Optimization Specialist6,190 EUR
Corporate Sales Manager6,620 EUR
Data-driven Sales Analyst5,230 EUR
Depot Manager5,380 EUR
Depot Supervisor4,820 EUR
Deputy Sales Manager5,220 EUR
Direct-to-Consumer Sales Executive6,570 EUR
Director of Sales8,560 EUR
Distribution Director6,160 EUR
District Leader4,600 EUR
District Manager5,900 EUR
District Sales Manager5,690 EUR
E-commerce Consultant5,300 EUR
External Sales Account Manager4,970 EUR
Field Sales Representative3,670 EUR
Furniture Sales Associate2,400 EUR
Global Wholesale Manager10,400 EUR
Head Cashier3,480 EUR
Head of Direct Sales7,140 EUR
Head of Retail6,450 EUR
Head Teller3,380 EUR
Inside Sales2,850 EUR
Inside Sales Account Manager4,300 EUR
Inside Sales Engineer3,250 EUR
Inside Sales Executive4,660 EUR
Inside Sales Representative3,200 EUR
Internal Sales Manager5,530 EUR
Inventory Manager5,230 EUR
Key Account Manager5,100 EUR
Medical Device Sales4,330 EUR
Medical Device Sales Representative4,220 EUR
Merchandiser3,610 EUR
Mobile App Sales Representative4,440 EUR
National Account Manager7,360 EUR
National Customer Solution Specialist6,280 EUR
National Sales Manager9,450 EUR
Omni-Channel Sales Coordinator4,450 EUR
Online Crafts Merchant3,950 EUR
Online Marketplace Manager5,810 EUR
Outside Sales Representative3,710 EUR
Parts Salesperson3,090 EUR
Personalization Strategist5,690 EUR
Project Development Manager5,690 EUR
Project Manager5,760 EUR
Project Sales Executive5,980 EUR
Purchasing and Sales Executive8,240 EUR
Quotation Engineer3,040 EUR
Regional Sales Director9,640 EUR
Regional Sales Manager9,910 EUR
Relationship Manager6,250 EUR
Retail Merchandiser2,260 EUR
Retail Operations Manager5,330 EUR
Retail Sales Associate4,120 EUR
Retail Sales Representative3,230 EUR
Retail Salesperson2,850 EUR
Retail Store Manager5,500 EUR
Retail Store Sales Person3,050 EUR
Revenue Manager5,530 EUR
Sales Account Manager6,350 EUR
Sales Admin Executive7,290 EUR
Sales Administration Manager7,140 EUR
Sales Analyst5,450 EUR
Sales Assistant2,200 EUR
Sales Associate3,010 EUR
Sales Consultant4,140 EUR
Sales Coordinator3,090 EUR
Sales Development Representative3,640 EUR
Sales Director8,900 EUR
Sales Engineer3,440 EUR
Sales Executive5,550 EUR
Sales Manager7,470 EUR
Sales Officer2,930 EUR
Sales Planner4,850 EUR
Sales Planning Analyst4,950 EUR
Sales Representative3,030 EUR
Sales Service Associate2,680 EUR
Sales Specialist4,400 EUR
Sales Supervisor4,600 EUR
Sales Support2,150 EUR
Sales Support Manager5,000 EUR
Sales Team Leader4,540 EUR
Sales Trainer5,140 EUR
Securities Sales Agent4,880 EUR
Shipper / Receiver2,260 EUR
Shop Manager5,050 EUR
Social Media Sales Manager6,590 EUR
Store Development Administrator3,620 EUR
Store Manager5,460 EUR
Subscription Box Curator4,900 EUR
Supply Chain Sustainability Manager6,040 EUR
Territory Sales Manager7,860 EUR
Territory Sales Representative4,300 EUR
Trade Marketing Officer4,970 EUR
Treasury Officer4,590 EUR
Vice President Sales7,100 EUR
Visual Merchandiser2,660 EUR
Voice Commerce Specialist4,440 EUR
Wholesale Data Analyst5,320 EUR
Wholesale Inventory Manager5,910 EUR
Wholesale Marketing Manager6,780 EUR
Wholesale Operations Manager7,510 EUR
Wholesale Sales Representative4,570 EUR


Sales Retail and Wholesale Jobs Pay Scale and Salaries in Finland

Median and salary distribution Finland Sales Retail and Wholesale monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
4,990 EUR or more
10% of people earn
4,170 to 4,990 EUR
20% of people earn
2,370 EUR or less
65% of people earn
2,370 to 4,170 EUR
Minimum Salary
1,750 EUR
Median
4,580 EUR
Maximum
10,100 EUR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Sales Retail and Wholesale in Finland range from 1,750 EUR (starting average salary) to 10,100 EUR (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Sales Retail and Wholesale is 4,580 EUR, implying that half of the workforce in Finland earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Sales Retail and Wholesale in Finland earn less than 3,470 EUR, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 5,570 EUR, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Sales Retail and Wholesale in Finland. The analysis revealed that roughly 65% of all reported salaries fell within the range of 2,370 EUR to 4,170 EUR. Approximately 20% of salaries were below the 2,370 EUR mark, while 10% ranged from 4,170 EUR to 4,990 EUR. Only 5% of individuals earned a gross salary of 4,990 EUR or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Sales Retail and Wholesale in Finland having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Sales Retail and Wholesale in Finland, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Finland costs anywhere from 23,500 EUR to 70,600 EUR and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Sales Retail and Wholesale / Finland

Salary comparison by gender Finland Sales Retail and Wholesale monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Sales Retail and Wholesale in Finland, the average difference between the salary of male and female employees is 4%.

Male
5,310 EUR
Female-4%
5,090 EUR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Finland for all Careers

Salary comparison by gender monthly Finland
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Average Annual Salary Increment Percentage / Sales Retail and Wholesale / Finland

How much are annual salary increments in Finland for individuals working in Sales Retail and Wholesale? How often do employees get salary raises?

Professionals working in Sales Retail and Wholesale in Finland are likely to observe a salary increase of approximately 10% every 14 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Finland Sales Retail and Wholesale
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Finland / All Professions

Annual Salary Increment Rate Finland
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Finland is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Sales Retail and Wholesale / Finland

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Finland Sales Retail and Wholesale
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23% of surveyed staff in Sales Retail and Wholesale reported that they haven't received any bonuses or incentives in the previous year while 77% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus
77%
No Bonus
23%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Sales Retail and Wholesale / Finland


30 EUR per hour

The average hourly wage (pay per hour) in Sales Retail and Wholesale in Finland is 30 EUR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Sales Retail and Wholesale in Finland is 10 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Helsinki5,550 EUR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Finland is 5% on average across all career fields.

Private Sector
4,590 EUR
Public Sector+5%
4,810 EUR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Sales Retail and Wholesale in Finland?

A good and competitive compensation would range anywhere between 4,580 EUR and 5,570 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Sales Retail and Wholesale in Finland ranges from 1,750 EUR to 3,470 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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