A person working in Public Relations in Brazil typically earns around 8,450 BRL. Salaries range from 3,820 BRL (lowest average) to 14,300 BRL (highest average, actual maximum salary is higher).
The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Public Relations domain in Brazil exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.
Job Title | Average Salary |
Public Relations | |
Communications Associate | 4,550 BRL |
Communications Project Manager | 10,500 BRL |
Communications Specialist | 5,490 BRL |
Community Engagement Manager | 6,570 BRL |
Community Manager | 7,440 BRL |
Crisis Communication Manager | 8,280 BRL |
Data Privacy Communications Manager | 8,370 BRL |
Director of Communications | 12,700 BRL |
Employer Branding Strategist | 10,200 BRL |
Employer Relations Specialist | 8,800 BRL |
Government Relations Officer | 8,040 BRL |
Head of Communications | 12,400 BRL |
Head of Public Relations | 14,300 BRL |
Investor Relations Officer | 8,920 BRL |
Marketing Communications Executive | 12,300 BRL |
Media Relations Specialist | 10,400 BRL |
Meetings Coordinator | 3,860 BRL |
Public Relations Executive | 11,100 BRL |
Public Relations Manager | 13,300 BRL |
Public Relations Officer | 5,100 BRL |
Public Relations Practitioner | 6,500 BRL |
Public Relations Specialist | 5,560 BRL |
Relationship Management Officer | 4,180 BRL |
Trust and Safety Professional | 7,440 BRL |
![]() 3,820 BRL |
![]() 8,070 BRL |
![]() 14,300 BRL |
Salaries in Public Relations in Brazil range from 3,820 BRL (starting average salary) to 14,300 BRL (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.
The median income in the field of Public Relations is 8,070 BRL, implying that half of the workforce in Brazil earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.
Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Public Relations in Brazil earn less than 6,480 BRL, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 9,400 BRL, while 25% earn more than that.
Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Public Relations in Brazil. The analysis revealed that roughly 65% of all reported salaries fell within the range of 4,850 BRL to 7,250 BRL. Approximately 20% of salaries were below the 4,850 BRL mark, while 10% ranged from 7,250 BRL to 8,350 BRL. Only 5% of individuals earned a gross salary of 8,350 BRL or higher.
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.
Generally speaking, employees in Public Relations in Brazil having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.
Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.
As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.
Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.
It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?
We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Public Relations in Brazil, below are our findings.
Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.
Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.
Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.
Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.
A Master's degree program or any post-graduate program in Brazil costs anywhere from 43,000 BRL to 129,000 BRL and lasts approximately two years. That is quite an investment.
Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Public Relations in Brazil, the average difference between the salary of male and female employees is 16%.
Male | 9,070 BRL | |
Female | -14% | 7,840 BRL |
Professionals working in Public Relations in Brazil are likely to observe a salary increase of approximately 10% every 15 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
43% of surveyed staff in Public Relations reported that they haven't received any bonuses or incentives in the previous year while 57% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 2% to 7% of their annual salary.
Received Bonus | 57% | |
No Bonus | 43% |
The most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
The main two types of jobs | |
Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
The minimum pay rate per hour for people working in Public Relations in Brazil is 22 BRL. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
City | Average Salary |
Aracaju | 8,460 BRL |
Belem | 9,150 BRL |
Belo Horizonte | 9,430 BRL |
Brasilia | 9,740 BRL |
Campinas | 8,880 BRL |
Cuiaba | 8,350 BRL |
Curitiba | 9,310 BRL |
Fortaleza | 9,550 BRL |
Goiania | 9,070 BRL |
Joao Pessoa | 8,520 BRL |
Londrina | 8,290 BRL |
Macapa | 8,220 BRL |
Maceio | 8,770 BRL |
Manaus | 9,430 BRL |
Maringa | 7,940 BRL |
Natal | 8,670 BRL |
Petrolina and Juazeiro | 7,740 BRL |
Porto Alegre | 8,910 BRL |
Recife | 9,190 BRL |
Rio de Janeiro | 9,770 BRL |
Salvador | 9,620 BRL |
Santos | 7,950 BRL |
Sao Luis | 8,850 BRL |
Sao Paulo | 9,850 BRL |
Teresina | 8,600 BRL |
Vale do Aco | 8,120 BRL |
Vitoria | 7,770 BRL |
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Brazil is 6% on average across all career fields.
Private Sector | 8,360 BRL | |
Public Sector | +6% | 8,880 BRL |
A good and competitive compensation would range anywhere between 8,070 BRL and 9,400 BRL. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
The base salary for jobs in Public Relations in Brazil ranges from 3,820 BRL to 6,480 BRL. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
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