Branding Consultant Average Salary in Cape Town 2024
How much money does a person working as Branding Consultant make in Cape Town?
LOW
20,600
ZAR AVERAGE
44,700
ZAR HIGH
71,100
ZAR
A person working as Branding Consultant in Cape Town typically earns around 44,700 ZAR. Salaries range from 20,600 ZAR (lowest) to 71,100 ZAR (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Branding Consultant salaries in Cape Town vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Branding Consultant Pay Scale and Salaries in Cape Town
Salary Structure and Pay Scale Comparison
42,400 ZAR or more
37,200 to 42,400 ZAR
25,600 ZAR or less
25,600 to 37,200 ZAR
 20,600 ZAR |
42,700 ZAR |
71,100 ZAR |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Branding Consultant in Cape Town range from 20,600 ZAR (starting salary) to 71,100 ZAR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 42,700 ZAR, half of the professionals who work as Branding Consultant in Cape Town earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Branding Consultant in Cape Town earn less than 34,400 ZAR, while 75% earn more. Similarly, the chart shows that 75% earn less than 49,200 ZAR while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Branding Consultant in Cape Town compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 25,600 ZAR to 37,200 ZAR. About 20% of salaries are below the 25,600 ZAR mark, while 10% fall within the range of 37,200 ZAR to 42,400 ZAR. Only 5% of individuals have salaries exceeding 42,400 ZAR.
Salary Comparison by Years of Experience / Branding Consultant / Cape Town
How do experience and age affect pay?
| 0 - 2 Years | 23,300 ZAR | |
| 2 - 5 Years | +34% | 31,200 ZAR |
| 5 - 10 Years | +48% | 46,100 ZAR |
| 10 - 15 Years | +22% | 56,200 ZAR |
| 15 - 20 Years | +9% | 61,200 ZAR |
| 20+ Years | +8% | 66,300 ZAR |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Branding Consultant and this is what we found.
Employees with less than two years of experience earn approximately 23,300 ZAR.
While someone with an experience level between two and five years is expected to earn 31,200 ZAR, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 46,100 ZAR, 48% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 56,200 ZAR, 22% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 61,200 ZAR, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 66,300 ZAR, 8% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Branding Consultant / Cape Town
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Branding Consultant.
| High School | 21,100 ZAR | |
| Certificate or Diploma | +24% | 26,100 ZAR |
| Bachelor's Degree | +39% | 36,200 ZAR |
| Master's Degree | +63% | 59,000 ZAR |
| PhD | +20% | 70,600 ZAR |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Branding Consultant in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 21,100 ZAR.
Level 2: Certificate or Diploma
At this level, the average salary becomes 26,100 ZAR, 24% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 36,200 ZAR, 39% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 59,000 ZAR, 63% more than the previous level.
Level 5: PhD
At this level, the average salary becomes 70,600 ZAR, 20% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in South Africa costs anywhere from 156,000 ZAR to 469,000 ZAR and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Branding Consultant / Cape Town
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Branding Consultant in South Africa, the average difference between the salary of male and female employees is 12%.
| Male | 44,000 ZAR | |
| Female | -11% | 39,400 ZAR |
Salary Comparison By Gender in South Africa for all Careers
Average Annual Salary Increment Percentage / Branding Consultant / Cape Town
How much are annual salary increments in Cape Town for individuals working as Branding Consultant? How often do employees get salary raises?
Individuals working as Branding Consultant in South Africa are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 8% granted to employees every 18 months.
South Africa / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Branding Consultant / South Africa
How much and how often are bonuses being awarded?
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100% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from % to % of their annual salary.
| Received Bonus | % | |
| No Bonus | 100% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Branding Consultant / Cape Town
260 ZAR per hourThe average hourly wage (pay per hour) for individuals working as Branding Consultant in Cape Town is 260 ZAR.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Branding Consultant in Cape Town is 120 ZAR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Advertising / Graphic Design / Events |  -100% | |
| Advertisement Fraud Analyst | 37,700 ZAR | -16% |
| Advertising Account Executive | 39,400 ZAR | -12% |
| Advertising Account Manager | 41,800 ZAR | -7% |
| Advertising Account Planner | 22,600 ZAR | -49% |
| Advertising and Promotions Manager | 57,400 ZAR |  +28% |
| Advertising Coordinator | 27,800 ZAR | -38% |
| Advertising Data Analyst | 36,900 ZAR | -17% |
| Advertising Manager | 59,300 ZAR | +33% |
| Advertising Operations Manager | 60,500 ZAR | +35% |
| Advertising Sales Director | 61,000 ZAR | +36% |
| Advertising Strategic Planner | 38,700 ZAR | -13% |
| Advertising Team Leader | 33,700 ZAR | -25% |
| Animation Director | 45,500 ZAR | +2% |
| Animator | 26,900 ZAR | -40% |
| Art Director | 35,400 ZAR | -21% |
| Art Manager | 35,900 ZAR | -20% |
| Artificial Intelligence Advertising Analyst | 38,700 ZAR | -13% |
| Artist | 28,600 ZAR | -36% |
| Artworker | 21,400 ZAR | -52% |
| Assistant Art Director | 26,700 ZAR | -40% |
| Audio and Video Equipment Technician | 19,900 ZAR | -55% |
| Audio Engineer | 24,800 ZAR | -45% |
| Audiosual Technician | 21,400 ZAR | -52% |
| Branding Consultant | 44,700 ZAR | -0% |
| Broadcast Administrator | 36,800 ZAR | -18% |
| Catering Sales | 24,100 ZAR | -46% |
| Catering Trainer | 26,900 ZAR | -40% |
| Color Consultant | 22,700 ZAR | -49% |
| Commercial and Industrial Designer | 20,800 ZAR | -53% |
| Conference Organiser | 26,500 ZAR | -41% |
| Content and Media Production Lead | 39,300 ZAR | -12% |
| CopyWriter | 25,000 ZAR | -44% |
| Creative Content Strategist | 45,200 ZAR | +1% |
| Creative Designer | 26,400 ZAR | -41% |
| Creative Director | 35,200 ZAR | -21% |
| Creative Technologist | 43,300 ZAR | -3% |
| Crowd Management Specialist | 35,800 ZAR | -20% |
| Design Strategist | 36,400 ZAR | -19% |
| Designer | 20,800 ZAR | -53% |
| Desktop Publisher | 16,900 ZAR | -62% |
| Digital Campaign Manager | 38,800 ZAR | -13% |
| Digital Media Manager | 42,100 ZAR | -6% |
| Digital Media Strategist | 44,900 ZAR | +0% |
| Director of Events | 61,800 ZAR | +38% |
| Director of Graphic Design | 32,100 ZAR | -28% |
| Director of Social Media Marketing | 44,600 ZAR | -0% |
| Event Experience Designer | 38,600 ZAR | -14% |
| Event Security Specialist | 35,200 ZAR | -21% |
| Event Technology Consultant | 34,800 ZAR | -22% |
| Event Technology Integration Specialist | 31,200 ZAR | -30% |
| Events and Promotions Manager | 58,200 ZAR | +30% |
| Events Director | 58,200 ZAR | +30% |
| Exhibit Designer | 27,700 ZAR | -38% |
| Exhibit Display Coordinator | 26,300 ZAR | -41% |
| Exhibit Display Manager | 37,100 ZAR | -17% |
| Experiential Designer | 33,400 ZAR | -25% |
| Finisher | 17,600 ZAR | -61% |
| Gamification Specialist | 36,700 ZAR | -18% |
| Graphic Artist | 23,100 ZAR | -48% |
| Graphic Design Specialist | 26,700 ZAR | -40% |
| Graphic Designer | 21,900 ZAR | -51% |
| Graphics Artist | 22,100 ZAR | -51% |
| Graphics Design Supervisor | 32,000 ZAR | -28% |
| Group Creative Director | 40,800 ZAR | -9% |
| Imagery Analyst | 20,100 ZAR | -55% |
| Imaging Technologist | 21,300 ZAR | -52% |
| Immersive Storyteller | 29,700 ZAR | -34% |
| Interaction Designer | 19,000 ZAR | -58% |
| Lead Generation Specialist | 45,200 ZAR | +1% |
| Media Analyst | 29,100 ZAR | -35% |
| Media Executive | 36,300 ZAR | -19% |
| Media Planner | 30,400 ZAR | -32% |
| Media Production Coordinator | 25,600 ZAR | -43% |
| Media Production Manager | 48,700 ZAR | +9% |
| Media Project Manager | 50,100 ZAR | +12% |
| Media Relations Representative | 39,800 ZAR | -11% |
| Media Sales Executive | 45,800 ZAR | +2% |
| Meeting and Event Planner | 27,900 ZAR | -38% |
| Mobile Advertising Specialist | 42,500 ZAR | -5% |
| Motion Graphic Artist | 29,200 ZAR | -35% |
| Motion Graphics Designer | 27,900 ZAR | -38% |
| Multimedia Artist | 23,700 ZAR | -47% |
| Multimedia Specialist | 21,300 ZAR | -52% |
| NFT Designer | 25,700 ZAR | -43% |
| NFT Specialist | 26,400 ZAR | -41% |
| Photographer | 19,600 ZAR | -56% |
| PPC Campaign Manager | 36,500 ZAR | -18% |
| Print Production Manager | 40,800 ZAR | -9% |
| Product and Brand Manager | 56,200 ZAR | +26% |
| Sales Promotion Manager | 53,800 ZAR | +20% |
| Search Engine Optimization Specialist (SEO) | 23,500 ZAR | -47% |
| Sketch Artist | 25,500 ZAR | -43% |
| Social Media Event Strategist | 32,200 ZAR | -28% |
| Social Media Executive | 45,600 ZAR | +2% |
| Social Media Graphic Designer | 26,600 ZAR | -41% |
| Social Media Manager | 43,600 ZAR | -2% |
| Social Media Marketing Manager | 44,700 ZAR | -0% |
| Social Media Strategist | 44,200 ZAR | -1% |
| Special Events Supervisor | 34,800 ZAR | -22% |
| Technical Typist | 16,200 ZAR | -64% |
| User Experience UX Designer | 24,300 ZAR | -46% |
| UX Designer | 21,700 ZAR | -51% |
| Virtual / Augmented Reality Advertiser | 35,300 ZAR | -21% |
| Virtual / Augmented Reality Event Producer | 29,700 ZAR | -34% |
| Virtual / Augmented Reality Showroom Designer | 28,700 ZAR | -36% |
| Virtual Events Planner | 31,400 ZAR | -30% |
| Virtual Trade Show Manager | 27,200 ZAR | -39% |
| Voice Search Optimization Specialist | 34,800 ZAR | -22% |
| Web Accessibility Designer | 29,600 ZAR | -34% |
| Web3 Designer | 27,600 ZAR | -38% |
| Webinar Designer | 31,400 ZAR | -30% |
Salary Comparison By City
| City | Average Salary |
| Cape Town | 44,700 ZAR |
| Johannesburg | 40,600 ZAR |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in South Africa is 7% on average across all career fields.
| Private Sector | 30,400 ZAR | |
| Public Sector | +7% | 32,400 ZAR |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Branding Consultant in Cape Town?
A good and competitive compensation would range anywhere between 42,700 ZAR and 49,200 ZAR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Branding Consultant in Cape Town ranges from 20,600 ZAR to 34,400 ZAR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
