Digital Marketing Manager Average Salary in Germany 2024
How much money does a person working as Digital Marketing Manager make in Germany?
LOW
2,320
EUR AVERAGE
5,040
EUR HIGH
8,020
EUR
A person working as Digital Marketing Manager in Germany typically earns around 5,040 EUR. Salaries range from 2,320 EUR (lowest) to 8,020 EUR (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Digital Marketing Manager salaries in Germany vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Digital Marketing Manager Pay Scale and Salaries in Germany
Salary Structure and Pay Scale Comparison
4,780 EUR or more
4,190 to 4,780 EUR
2,890 EUR or less
2,890 to 4,190 EUR
 2,320 EUR |
4,820 EUR |
8,020 EUR |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Digital Marketing Manager in Germany range from 2,320 EUR (starting salary) to 8,020 EUR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 4,820 EUR, half of the professionals who work as Digital Marketing Manager in Germany earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Digital Marketing Manager in Germany earn less than 3,880 EUR, while 75% earn more. Similarly, the chart shows that 75% earn less than 5,550 EUR while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Digital Marketing Manager in Germany compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 2,890 EUR to 4,190 EUR. About 20% of salaries are below the 2,890 EUR mark, while 10% fall within the range of 4,190 EUR to 4,780 EUR. Only 5% of individuals have salaries exceeding 4,780 EUR.
Salary Comparison by Years of Experience / Digital Marketing Manager / Germany
How do experience and age affect pay?
| 0 - 2 Years | 2,630 EUR | |
| 2 - 5 Years | +34% | 3,520 EUR |
| 5 - 10 Years | +48% | 5,200 EUR |
| 10 - 15 Years | +22% | 6,340 EUR |
| 15 - 20 Years | +9% | 6,910 EUR |
| 20+ Years | +8% | 7,480 EUR |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Digital Marketing Manager and this is what we found.
Employees with less than two years of experience earn approximately 2,630 EUR.
While someone with an experience level between two and five years is expected to earn 3,520 EUR, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 5,200 EUR, 48% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 6,340 EUR, 22% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 6,910 EUR, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 7,480 EUR, 8% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Digital Marketing Manager / Germany
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Digital Marketing Manager.
| High School | 3,230 EUR | |
| Certificate or Diploma | +18% | 3,800 EUR |
| Bachelor's Degree | +45% | 5,510 EUR |
| Master's Degree | +31% | 7,220 EUR |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Digital Marketing Manager in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 3,230 EUR.
Level 2: Certificate or Diploma
At this level, the average salary becomes 3,800 EUR, 18% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 5,510 EUR, 45% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 7,220 EUR, 31% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Germany costs anywhere from 19,100 EUR to 57,400 EUR and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Digital Marketing Manager / Germany
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Digital Marketing Manager in Germany, the average difference between the salary of male and female employees is 6%.
| Male | 5,190 EUR | |
| Female | -6% | 4,900 EUR |
Salary Comparison By Gender in Germany for all Careers
Average Annual Salary Increment Percentage / Digital Marketing Manager / Germany
How much are annual salary increments in Germany for individuals working as Digital Marketing Manager? How often do employees get salary raises?
Individuals working as Digital Marketing Manager in Germany are likely to observe a salary increase of approximately 12% every 16 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.
Germany / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Digital Marketing Manager / Germany
How much and how often are bonuses being awarded?
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13% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 87% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
| Received Bonus | 87% | |
| No Bonus | 13% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Digital Marketing Manager / Germany
29 EUR per hourThe average hourly wage (pay per hour) for individuals working as Digital Marketing Manager in Germany is 29 EUR.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Digital Marketing Manager in Germany is 13 EUR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Marketing |  -100% | |
| Account Handler | 3,050 EUR | -40% |
| Affiliate Manager | 3,870 EUR | -23% |
| Affiliate Marketing Manager | 5,740 EUR |  +14% |
| Affiliate Marketing Specialist | 3,660 EUR | -27% |
| Analytics Specialist | 3,060 EUR | -39% |
| Assistant Brand Manager | 4,100 EUR | -19% |
| Assistant Product Manager | 4,580 EUR | -9% |
| Associate Marketing Manager | 4,790 EUR | -5% |
| Associate Product Manager | 4,810 EUR | -5% |
| Blockchain Marketing Specialist | 4,060 EUR | -19% |
| Brand Ambassador | 5,590 EUR | +11% |
| Brand Director | 6,890 EUR | +37% |
| Brand Executive | 5,950 EUR | +18% |
| Brand Manager | 6,240 EUR | +24% |
| Business Analytics Specialist | 3,040 EUR | -40% |
| Business Channel Manager | 4,140 EUR | -18% |
| Business Intelligence Team Leader | 4,380 EUR | -13% |
| Campaign Specialist | 3,860 EUR | -23% |
| Chief Content Officer | 4,740 EUR | -6% |
| Chief Digital Marketing Officer | 6,150 EUR | +22% |
| Chief Marketing Officer | 6,650 EUR | +32% |
| Chief Product Officer | 5,890 EUR | +17% |
| Communications Officer | 1,900 EUR | -62% |
| Content Manager | 3,470 EUR | -31% |
| Content Marketing Strategist | 4,050 EUR | -20% |
| Copy Editer | 2,460 EUR | -51% |
| Copy Writer | 2,410 EUR | -52% |
| Creative Marketing Lead | 3,840 EUR | -24% |
| Creative Writer | 2,580 EUR | -49% |
| Digital Marketer | 3,680 EUR | -27% |
| Digital Marketing Manager | 5,040 EUR | -0% |
| Digital Marketing Specialist | 3,670 EUR | -27% |
| Digital Marketing Strategist | 4,850 EUR | -4% |
| Digital Media Specialist | 4,370 EUR | -13% |
| Director of Marketing | 6,760 EUR | +34% |
| Director of Research | 4,930 EUR | -2% |
| Email Marketing Specialist | 3,350 EUR | -34% |
| eMarketing Manager | 5,220 EUR | +4% |
| Event Marketing | 4,690 EUR | -7% |
| Experiential Marketing Manager | 5,710 EUR | +13% |
| Gamification Marketer | 2,960 EUR | -41% |
| Head of Executive Search | 5,420 EUR | +7% |
| Internet Marketer | 3,440 EUR | -32% |
| Key Affiliate Manager | 4,660 EUR | -8% |
| Localization Manager | 4,440 EUR | -12% |
| Market Development Executive | 5,010 EUR | -1% |
| Market Development Manager | 5,420 EUR | +7% |
| Market Research Analyst | 4,340 EUR | -14% |
| Market Research Manager | 4,630 EUR | -8% |
| Market Segmentation Director | 4,970 EUR | -1% |
| Marketing Account Supervisor | 3,920 EUR | -22% |
| Marketing Administrator | 3,370 EUR | -33% |
| Marketing Advisor | 3,620 EUR | -28% |
| Marketing Analyst | 3,820 EUR | -24% |
| Marketing and Communications Officer | 2,310 EUR | -54% |
| Marketing and Sales Head | 6,480 EUR | +29% |
| Marketing Assistant | 2,060 EUR | -59% |
| Marketing Associate | 2,020 EUR | -60% |
| Marketing Automation Specialist | 4,180 EUR | -17% |
| Marketing Communications Manager | 4,540 EUR | -10% |
| Marketing Consultant | 4,900 EUR | -3% |
| Marketing Coordinator | 2,000 EUR | -60% |
| Marketing Data Analyst | 3,780 EUR | -25% |
| Marketing Director | 6,280 EUR | +25% |
| Marketing Distribution Executive | 5,310 EUR | +5% |
| Marketing Executive | 5,470 EUR | +8% |
| Marketing Manager | 6,880 EUR | +36% |
| Marketing Officer | 2,270 EUR | -55% |
| Marketing Segment Manager | 4,750 EUR | -6% |
| Marketing Specialist | 3,260 EUR | -35% |
| Marketing Supervisor | 3,850 EUR | -24% |
| Marketing Vice President | 5,060 EUR | +0% |
| Marketing Writer | 2,510 EUR | -50% |
| Mobile Marketing Specialist | 4,240 EUR | -16% |
| Online Marketing Analyst | 3,540 EUR | -30% |
| Online Marketing Manager | 4,320 EUR | -14% |
| Optimization Manager | 4,060 EUR | -19% |
| Outbound Sales | 3,080 EUR | -39% |
| Outreach Coordinator | 2,770 EUR | -45% |
| Outreach Specialist | 3,530 EUR | -30% |
| Podcast Specialist | 3,620 EUR | -28% |
| Product Development | 4,600 EUR | -9% |
| Product Manager | 5,130 EUR | +2% |
| Product Marketing Engineer | 2,860 EUR | -43% |
| Product Marketing Executive | 4,820 EUR | -4% |
| Product Marketing Manager | 4,880 EUR | -3% |
| Product Researcher | 2,530 EUR | -50% |
| Product Strategist | 3,980 EUR | -21% |
| Product Strategy Researcher | 3,680 EUR | -27% |
| Product Training Specialist | 3,210 EUR | -36% |
| Project Manager | 4,020 EUR | -20% |
| Publications Coordinator | 2,260 EUR | -55% |
| Research Executive | 4,410 EUR | -13% |
| Sales and Marketing Assistant | 2,020 EUR | -60% |
| Sales and Marketing Coordinator | 2,250 EUR | -55% |
| Sales and Marketing Director | 6,480 EUR | +29% |
| Sales Director | 6,250 EUR | +24% |
| Sales Management Support | 2,330 EUR | -54% |
| Sales Manager | 6,000 EUR | +19% |
| Search Marketing Strategist | 5,340 EUR | +6% |
| Social Media Administrator | 3,490 EUR | -31% |
| Social Media Specialist | 3,630 EUR | -28% |
| Spaceman Analyst | 1,960 EUR | -61% |
| Sponsorship Consultant | 3,440 EUR | -32% |
| Team Leader | 3,870 EUR | -23% |
| Telemarketer | 1,950 EUR | -61% |
| TikTok marketer | 4,370 EUR | -13% |
| Trade Marketing Executive | 4,790 EUR | -5% |
| Trade Marketing Manager | 5,000 EUR | -1% |
| Trade Marketing Professional | 4,110 EUR | -18% |
| Trade Marketing Specialist | 3,000 EUR | -40% |
| Video Marketing Specialist | 4,580 EUR | -9% |
| Web Analytics Manager | 4,000 EUR | -21% |
| Web Content Manager | 3,880 EUR | -23% |
| Webinar Marketing Specialist | 3,930 EUR | -22% |
Salary Comparison By City
| City | Average Salary |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Germany is 5% on average across all career fields.
| Private Sector | 3,740 EUR | |
| Public Sector | +5% | 3,910 EUR |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Digital Marketing Manager in Germany?
A good and competitive compensation would range anywhere between 4,820 EUR and 5,550 EUR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Digital Marketing Manager in Germany ranges from 2,320 EUR to 3,880 EUR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
