Marketing Manager Average Salary in India 2024
How much money does a person working as Marketing Manager make in India?
LOW
30,800
INR AVERAGE
57,000
INR HIGH
86,100
INR
A person working as Marketing Manager in India typically earns around 57,000 INR. Salaries range from 30,800 INR (lowest) to 86,100 INR (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Marketing Manager salaries in India vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Marketing Manager Pay Scale and Salaries in India
Salary Structure and Pay Scale Comparison
50,800 INR or more
45,500 to 50,800 INR
33,800 INR or less
33,800 to 45,500 INR
 30,800 INR |
50,900 INR |
86,100 INR |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Marketing Manager in India range from 30,800 INR (starting salary) to 86,100 INR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 50,900 INR, half of the professionals who work as Marketing Manager in India earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Marketing Manager in India earn less than 42,600 INR, while 75% earn more. Similarly, the chart shows that 75% earn less than 57,500 INR while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Marketing Manager in India compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 33,800 INR to 45,500 INR. About 20% of salaries are below the 33,800 INR mark, while 10% fall within the range of 45,500 INR to 50,800 INR. Only 5% of individuals have salaries exceeding 50,800 INR.
Salary Comparison by Years of Experience / Marketing Manager / India
How do experience and age affect pay?
| 0 - 2 Years | 35,800 INR | |
| 2 - 5 Years | +26% | 45,200 INR |
| 5 - 10 Years | +32% | 59,500 INR |
| 10 - 15 Years | +18% | 70,000 INR |
| 15 - 20 Years | +11% | 77,500 INR |
| 20+ Years | +6% | 82,500 INR |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Marketing Manager and this is what we found.
Employees with less than two years of experience earn approximately 35,800 INR.
While someone with an experience level between two and five years is expected to earn 45,200 INR, 26% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 59,500 INR, 32% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 70,000 INR, 18% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 77,500 INR, 11% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 82,500 INR, 6% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Marketing Manager / India
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Marketing Manager.
| Certificate or Diploma | 45,200 INR | |
| Bachelor's Degree | +32% | 59,500 INR |
| Master's Degree | +37% | 81,600 INR |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Marketing Manager in order to make a comparison.
Level 1: Certificate or Diploma
Employees at this education level have an average salary of 45,200 INR.
Level 2: Bachelor's Degree
At this level, the average salary becomes 59,500 INR, 32% more than the previous level.
Level 3: Master's Degree
At this level, the average salary becomes 81,600 INR, 37% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in India costs anywhere from 160,000 INR to 481,000 INR and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Marketing Manager / India
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Marketing Manager in India, the average difference between the salary of male and female employees is 9%.
| Male | 59,100 INR | |
| Female | -8% | 54,000 INR |
Salary Comparison By Gender in India for all Careers
Average Annual Salary Increment Percentage / Marketing Manager / India
How much are annual salary increments in India for individuals working as Marketing Manager? How often do employees get salary raises?
Individuals working as Marketing Manager in India are likely to observe a salary increase of approximately 14% every 17 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.
India / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Marketing Manager / India
How much and how often are bonuses being awarded?
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22% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 78% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 7% of their annual salary.
| Received Bonus | 78% | |
| No Bonus | 22% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Marketing Manager / India
330 INR per hourThe average hourly wage (pay per hour) for individuals working as Marketing Manager in India is 330 INR.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Marketing Manager in India is 180 INR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Marketing |  -100% | |
| Account Handler | 26,100 INR | -54% |
| Affiliate Manager | 34,000 INR | -40% |
| Affiliate Marketing Manager | 47,500 INR | -17% |
| Affiliate Marketing Specialist | 30,900 INR | -46% |
| Analytics Specialist | 25,200 INR | -56% |
| Assistant Brand Manager | 36,000 INR | -37% |
| Assistant Product Manager | 39,200 INR | -31% |
| Associate Marketing Manager | 40,400 INR | -29% |
| Associate Product Manager | 40,400 INR | -29% |
| Blockchain Marketing Specialist | 36,100 INR | -37% |
| Brand Ambassador | 47,500 INR | -17% |
| Brand Director | 59,400 INR |  +4% |
| Brand Executive | 52,300 INR | -8% |
| Brand Manager | 52,300 INR | -8% |
| Business Analytics Specialist | 25,200 INR | -56% |
| Business Channel Manager | 37,600 INR | -34% |
| Business Intelligence Team Leader | 37,200 INR | -35% |
| Campaign Specialist | 32,900 INR | -42% |
| Chief Content Officer | 42,300 INR | -26% |
| Chief Digital Marketing Officer | 54,600 INR | -4% |
| Chief Marketing Officer | 57,000 INR | = |
| Chief Product Officer | 51,300 INR | -10% |
| Communications Officer | 17,100 INR | -70% |
| Content Manager | 29,300 INR | -49% |
| Content Marketing Strategist | 34,000 INR | -40% |
| Copy Editer | 21,400 INR | -62% |
| Copy Writer | 21,400 INR | -62% |
| Creative Marketing Lead | 34,400 INR | -40% |
| Creative Writer | 21,400 INR | -62% |
| Digital Marketer | 31,300 INR | -45% |
| Digital Marketing Manager | 43,500 INR | -24% |
| Digital Marketing Specialist | 31,100 INR | -45% |
| Digital Marketing Strategist | 42,400 INR | -26% |
| Digital Media Specialist | 37,200 INR | -35% |
| Director of Marketing | 57,000 INR | = |
| Director of Research | 41,600 INR | -27% |
| Email Marketing Specialist | 29,000 INR | -49% |
| eMarketing Manager | 44,700 INR | -22% |
| Event Marketing | 42,400 INR | -26% |
| Experiential Marketing Manager | 50,800 INR | -11% |
| Gamification Marketer | 25,700 INR | -55% |
| Head of Executive Search | 48,900 INR | -14% |
| Internet Marketer | 29,700 INR | -48% |
| Key Affiliate Manager | 40,800 INR | -28% |
| Localization Manager | 38,400 INR | -33% |
| Market Development Executive | 45,100 INR | -21% |
| Market Development Manager | 45,100 INR | -21% |
| Market Research Analyst | 36,800 INR | -35% |
| Market Research Manager | 40,000 INR | -30% |
| Market Segmentation Director | 42,800 INR | -25% |
| Marketing Account Supervisor | 33,600 INR | -41% |
| Marketing Administrator | 28,000 INR | -51% |
| Marketing Advisor | 32,900 INR | -42% |
| Marketing Analyst | 33,600 INR | -41% |
| Marketing and Communications Officer | 20,000 INR | -65% |
| Marketing and Sales Head | 57,000 INR | = |
| Marketing Assistant | 18,500 INR | -68% |
| Marketing Associate | 17,800 INR | -69% |
| Marketing Automation Specialist | 36,100 INR | -37% |
| Marketing Communications Manager | 37,600 INR | -34% |
| Marketing Consultant | 41,600 INR | -27% |
| Marketing Coordinator | 18,100 INR | -68% |
| Marketing Data Analyst | 33,300 INR | -42% |
| Marketing Director | 57,000 INR | = |
| Marketing Distribution Executive | 44,700 INR | -22% |
| Marketing Executive | 45,100 INR | -21% |
| Marketing Manager | 57,000 INR | = |
| Marketing Officer | 19,000 INR | -67% |
| Marketing Segment Manager | 40,800 INR | -28% |
| Marketing Specialist | 27,600 INR | -52% |
| Marketing Supervisor | 33,600 INR | -41% |
| Marketing Vice President | 45,100 INR | -21% |
| Marketing Writer | 21,400 INR | -62% |
| Mobile Marketing Specialist | 38,000 INR | -33% |
| Online Marketing Analyst | 30,900 INR | -46% |
| Online Marketing Manager | 38,400 INR | -33% |
| Optimization Manager | 36,000 INR | -37% |
| Outbound Sales | 25,400 INR | -55% |
| Outreach Coordinator | 23,800 INR | -58% |
| Outreach Specialist | 30,900 INR | -46% |
| Podcast Specialist | 32,300 INR | -43% |
| Product Development | 39,600 INR | -31% |
| Product Manager | 45,100 INR | -21% |
| Product Marketing Engineer | 24,200 INR | -58% |
| Product Marketing Executive | 41,600 INR | -27% |
| Product Marketing Manager | 42,800 INR | -25% |
| Product Researcher | 22,800 INR | -60% |
| Product Strategist | 33,600 INR | -41% |
| Product Strategy Researcher | 31,700 INR | -44% |
| Product Training Specialist | 27,600 INR | -52% |
| Project Manager | 33,600 INR | -41% |
| Publications Coordinator | 20,000 INR | -65% |
| Research Executive | 39,600 INR | -31% |
| Sales and Marketing Assistant | 17,300 INR | -70% |
| Sales and Marketing Coordinator | 19,000 INR | -67% |
| Sales and Marketing Director | 57,000 INR | = |
| Sales Director | 53,700 INR | -6% |
| Sales Management Support | 19,700 INR | -65% |
| Sales Manager | 53,700 INR | -6% |
| Search Marketing Strategist | 46,600 INR | -18% |
| Social Media Administrator | 30,900 INR | -46% |
| Social Media Specialist | 30,900 INR | -46% |
| Spaceman Analyst | 17,300 INR | -70% |
| Sponsorship Consultant | 29,500 INR | -48% |
| Team Leader | 33,300 INR | -42% |
| Telemarketer | 16,600 INR | -71% |
| TikTok marketer | 37,500 INR | -34% |
| Trade Marketing Executive | 42,800 INR | -25% |
| Trade Marketing Manager | 42,800 INR | -25% |
| Trade Marketing Professional | 34,400 INR | -40% |
| Trade Marketing Specialist | 24,700 INR | -57% |
| Video Marketing Specialist | 39,000 INR | -32% |
| Web Analytics Manager | 35,200 INR | -38% |
| Web Content Manager | 34,800 INR | -39% |
| Webinar Marketing Specialist | 35,600 INR | -38% |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in India is 5% on average across all career fields.
| Private Sector | 31,100 INR | |
| Public Sector | +5% | 32,800 INR |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Marketing Manager in India?
A good and competitive compensation would range anywhere between 50,900 INR and 57,500 INR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Marketing Manager in India ranges from 30,800 INR to 42,600 INR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
