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Sales Retail and Wholesale Average Salaries in India 2024

How much money does a person working in Sales Retail and Wholesale make in India?


Average Monthly Salary
35,400 INR
( 424,000 INR yearly)

LOW
11,900
INR
AVERAGE
35,400
INR
HIGH
68,900
INR
All salary figures displayed here are per month except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Sales Retail and Wholesale in India typically earns around 35,400 INR. Salaries range from 11,900 INR (lowest average) to 68,900 INR (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Sales Retail and Wholesale domain in India exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Sales Retail and Wholesale
Account Manager35,600 INR
Account Officer19,500 INR
Area Manager39,000 INR
Area Sales Director64,100 INR
Area Sales Manager52,300 INR
Assisstant Store Supervisor21,800 INR
Assistant Department Manager25,200 INR
Assistant Retail Store Manager28,900 INR
Branch Manager39,600 INR
Branch Supervisor32,500 INR
Cashier11,900 INR
Cashier Manager26,900 INR
Commercial Sales Manager51,100 INR
Conversion Rate Optimization Specialist42,300 INR
Corporate Sales Manager45,100 INR
Data-driven Sales Analyst35,600 INR
Depot Manager36,100 INR
Depot Supervisor33,300 INR
Deputy Sales Manager35,600 INR
Direct-to-Consumer Sales Executive44,700 INR
Director of Sales61,800 INR
Distribution Director42,800 INR
District Leader31,700 INR
District Manager39,200 INR
District Sales Manager39,200 INR
E-commerce Consultant38,000 INR
External Sales Account Manager36,400 INR
Field Sales Representative25,300 INR
Furniture Sales Associate17,600 INR
Global Wholesale Manager68,900 INR
Head Cashier24,700 INR
Head of Direct Sales47,500 INR
Head of Retail46,600 INR
Head Teller24,700 INR
Inside Sales19,500 INR
Inside Sales Account Manager30,900 INR
Inside Sales Engineer22,800 INR
Inside Sales Executive33,600 INR
Inside Sales Representative21,400 INR
Internal Sales Manager37,600 INR
Inventory Manager35,600 INR
Key Account Manager37,100 INR
Medical Device Sales28,900 INR
Medical Device Sales Representative28,900 INR
Merchandiser24,200 INR
Mobile App Sales Representative29,900 INR
National Account Manager49,900 INR
National Customer Solution Specialist42,000 INR
National Sales Manager66,500 INR
Omni-Channel Sales Coordinator30,900 INR
Online Crafts Merchant26,600 INR
Online Marketplace Manager39,400 INR
Outside Sales Representative25,300 INR
Parts Salesperson20,600 INR
Personalization Strategist38,000 INR
Project Development Manager40,800 INR
Project Manager40,800 INR
Project Sales Executive40,400 INR
Purchasing and Sales Executive57,000 INR
Quotation Engineer20,400 INR
Regional Sales Director66,500 INR
Regional Sales Manager66,500 INR
Relationship Manager43,900 INR
Retail Merchandiser15,400 INR
Retail Operations Manager38,400 INR
Retail Sales Associate28,900 INR
Retail Sales Representative23,300 INR
Retail Salesperson20,600 INR
Retail Store Manager39,900 INR
Retail Store Sales Person20,600 INR
Revenue Manager37,600 INR
Sales Account Manager43,700 INR
Sales Admin Executive49,900 INR
Sales Administration Manager47,500 INR
Sales Analyst37,200 INR
Sales Assistant15,200 INR
Sales Associate20,200 INR
Sales Consultant29,500 INR
Sales Coordinator21,900 INR
Sales Development Representative25,700 INR
Sales Director61,800 INR
Sales Engineer22,800 INR
Sales Executive40,400 INR
Sales Manager54,600 INR
Sales Officer21,400 INR
Sales Planner32,900 INR
Sales Planning Analyst34,400 INR
Sales Representative20,600 INR
Sales Service Associate19,500 INR
Sales Specialist30,900 INR
Sales Supervisor32,900 INR
Sales Support15,200 INR
Sales Support Manager33,600 INR
Sales Team Leader33,300 INR
Sales Trainer37,100 INR
Securities Sales Agent34,800 INR
Shipper / Receiver15,400 INR
Shop Manager35,600 INR
Social Media Sales Manager45,100 INR
Store Development Administrator25,700 INR
Store Manager39,900 INR
Subscription Box Curator35,600 INR
Supply Chain Sustainability Manager40,400 INR
Territory Sales Manager52,300 INR
Territory Sales Representative29,300 INR
Trade Marketing Officer35,200 INR
Treasury Officer32,500 INR
Vice President Sales49,900 INR
Visual Merchandiser18,300 INR
Voice Commerce Specialist30,900 INR
Wholesale Data Analyst37,100 INR
Wholesale Inventory Manager42,300 INR
Wholesale Marketing Manager45,100 INR
Wholesale Operations Manager51,300 INR
Wholesale Sales Representative32,100 INR


Sales Retail and Wholesale Jobs Pay Scale and Salaries in India

Median and salary distribution India Sales Retail and Wholesale monthly
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Salary Structure and Pay Scale Comparison

5% of people earn
34,000 INR or more
10% of people earn
28,400 to 34,000 INR
20% of people earn
16,100 INR or less
65% of people earn
16,100 to 28,400 INR
Minimum Salary
11,900 INR
Median
31,200 INR
Maximum
68,900 INR




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per month except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Sales Retail and Wholesale in India range from 11,900 INR (starting average salary) to 68,900 INR (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Sales Retail and Wholesale is 31,200 INR, implying that half of the workforce in India earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Sales Retail and Wholesale in India earn less than 23,600 INR, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 37,900 INR, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Sales Retail and Wholesale in India. The analysis revealed that roughly 65% of all reported salaries fell within the range of 16,100 INR to 28,400 INR. Approximately 20% of salaries were below the 16,100 INR mark, while 10% ranged from 28,400 INR to 34,000 INR. Only 5% of individuals earned a gross salary of 34,000 INR or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Sales Retail and Wholesale in India having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Sales Retail and Wholesale in India, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in India costs anywhere from 160,000 INR to 481,000 INR and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Sales Retail and Wholesale / India

Salary comparison by gender India Sales Retail and Wholesale monthly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Sales Retail and Wholesale in India, the average difference between the salary of male and female employees is 12%.

Male
37,800 INR
Female-10%
33,800 INR
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in India for all Careers

Salary comparison by gender monthly India
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Average Annual Salary Increment Percentage / Sales Retail and Wholesale / India

How much are annual salary increments in India for individuals working in Sales Retail and Wholesale? How often do employees get salary raises?

Professionals working in Sales Retail and Wholesale in India are likely to observe a salary increase of approximately 11% every 14 months. The national average annual increment for all professions combined is 9% granted to employees every 16 months.

Annual Salary Increment Rate India Sales Retail and Wholesale
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

India / All Professions

Annual Salary Increment Rate India
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in India is 7%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Sales Retail and Wholesale / India

How much and how often are bonuses being awarded?Annual Salary Bonus Rate India Sales Retail and Wholesale
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24% of surveyed staff in Sales Retail and Wholesale reported that they haven't received any bonuses or incentives in the previous year while 76% said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.

Received Bonus
76%
No Bonus
24%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Sales Retail and Wholesale / India


200 INR per hour

The average hourly wage (pay per hour) in Sales Retail and Wholesale in India is 200 INR.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Sales Retail and Wholesale in India is 69 INR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
agra32,200 INR
Ahmadabad39,800 INR
Bangalore38,300 INR
Bhopal35,000 INR
Chennai37,400 INR
Coimbatore33,200 INR
Delhi40,400 INR
Ghaziabad33,800 INR
Hyderabad41,400 INR
Indore35,300 INR
Jaipur39,200 INR
Kanpur36,200 INR
Kolkata38,700 INR
Lucknow36,600 INR
Ludhiana35,000 INR
Madurai31,100 INR
Mumbai40,500 INR
Nagpur36,200 INR
Patna32,500 INR
Pimpri-Chinchwad35,200 INR
Pune37,600 INR
Surat38,800 INR
Vadodara33,500 INR
Visakhapatnam33,300 INR

Salary Comparison By State

StateAverage Salary
Andaman & Nicobar Islands30,300 INR
Andhra Pradesh39,100 INR
Arunachal Pradesh33,000 INR
Assam37,800 INR
Bihar42,200 INR
Chandigarh31,600 INR
Chhatisgarh37,100 INR
Dadra & Nagar Haveli30,900 INR
Daman & Diu30,200 INR
Delhi36,100 INR
Goa32,900 INR
Gujarat39,900 INR
Haryana36,600 INR
Himachal Pradesh35,200 INR
Jammu & Kashmir36,000 INR
Jharkhand39,000 INR
Karnataka40,500 INR
Kerala38,700 INR
Lakshadweep30,100 INR
Madhya Pradesh41,700 INR
Maharashtra42,500 INR
Manipur34,700 INR
Meghalaya34,400 INR
Mizoram32,500 INR
Nagaland34,100 INR
Orissa39,700 INR
Pondicherry33,000 INR
Punjab38,300 INR
Rajasthan41,700 INR
Sikkim32,000 INR
Tamil Nadu41,400 INR
Tripura35,400 INR
Uttar Pradesh43,800 INR
Uttaranchal36,200 INR
West Bengal42,700 INR

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in India is 5% on average across all career fields.

Private Sector
31,100 INR
Public Sector+5%
32,800 INR
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Sales Retail and Wholesale in India?

A good and competitive compensation would range anywhere between 31,200 INR and 37,900 INR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Sales Retail and Wholesale in India ranges from 11,900 INR to 23,600 INR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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