Social Media Manager Average Salary in London 2024
How much money does a person working as Social Media Manager make in London?
LOW
48,800
GBP AVERAGE
106,000
GBP HIGH
169,000
GBP
A person working as Social Media Manager in London typically earns around 106,000 GBP. Salaries range from 48,800 GBP (lowest) to 169,000 GBP (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Social Media Manager salaries in London vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Social Media Manager Pay Scale and Salaries in London
Salary Structure and Pay Scale Comparison
101,000 GBP or more
88,200 to 101,000 GBP
60,700 GBP or less
60,700 to 88,200 GBP
 48,800 GBP |
101,000 GBP |
169,000 GBP |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Social Media Manager in London range from 48,800 GBP (starting salary) to 169,000 GBP (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 101,000 GBP, half of the professionals who work as Social Media Manager in London earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Manager in London earn less than 81,700 GBP, while 75% earn more. Similarly, the chart shows that 75% earn less than 117,000 GBP while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Manager in London compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 60,700 GBP to 88,200 GBP. About 20% of salaries are below the 60,700 GBP mark, while 10% fall within the range of 88,200 GBP to 101,000 GBP. Only 5% of individuals have salaries exceeding 101,000 GBP.
Salary Comparison by Years of Experience / Social Media Manager / London
How do experience and age affect pay?
| 0 - 2 Years | 55,400 GBP | |
| 2 - 5 Years | +34% | 74,000 GBP |
| 5 - 10 Years | +48% | 109,000 GBP |
| 10 - 15 Years | +22% | 133,000 GBP |
| 15 - 20 Years | +9% | 145,000 GBP |
| 20+ Years | +8% | 157,000 GBP |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Manager and this is what we found.
Employees with less than two years of experience earn approximately 55,400 GBP.
While someone with an experience level between two and five years is expected to earn 74,000 GBP, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 109,000 GBP, 48% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 133,000 GBP, 22% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 145,000 GBP, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 157,000 GBP, 8% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Social Media Manager / London
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Social Media Manager.
| High School | 68,000 GBP | |
| Certificate or Diploma | +18% | 80,000 GBP |
| Bachelor's Degree | +45% | 116,000 GBP |
| Master's Degree | +31% | 152,000 GBP |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Manager in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 68,000 GBP.
Level 2: Certificate or Diploma
At this level, the average salary becomes 80,000 GBP, 18% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 116,000 GBP, 45% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 152,000 GBP, 31% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in United Kingdom costs anywhere from 29,700 GBP to 89,100 GBP and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Social Media Manager / London
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Manager in United Kingdom, the average difference between the salary of male and female employees is 4%.
| Male | 89,400 GBP | |
| Female | -4% | 85,600 GBP |
Salary Comparison By Gender in United Kingdom for all Careers
Average Annual Salary Increment Percentage / Social Media Manager / London
How much are annual salary increments in London for individuals working as Social Media Manager? How often do employees get salary raises?
Individuals working as Social Media Manager in United Kingdom are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
United Kingdom / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Social Media Manager / United Kingdom
How much and how often are bonuses being awarded?
Share This Chart Tweet Get Chart Linkhttp://www.salaryexplorer.com/charts/united-kingdom/advertising-graphic-design-events/social-media-manager/annual-salary-bonus-rate-united-kingdom-social-media-manager.jpg
100% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from % to % of their annual salary.
| Received Bonus | % | |
| No Bonus | 100% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Social Media Manager / London
51 GBP per hourThe average hourly wage (pay per hour) for individuals working as Social Media Manager in London is 51 GBP.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Social Media Manager in London is 23 GBP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Advertising / Graphic Design / Events |  -100% | |
| Advertisement Fraud Analyst | 85,600 GBP | -19% |
| Advertising Account Executive | 93,300 GBP | -12% |
| Advertising Account Manager | 99,300 GBP | -6% |
| Advertising Account Planner | 49,600 GBP | -53% |
| Advertising and Promotions Manager | 141,000 GBP |  +33% |
| Advertising Coordinator | 64,500 GBP | -39% |
| Advertising Data Analyst | 86,100 GBP | -19% |
| Advertising Manager | 128,000 GBP | +21% |
| Advertising Operations Manager | 135,000 GBP | +27% |
| Advertising Sales Director | 136,000 GBP | +28% |
| Advertising Strategic Planner | 86,400 GBP | -19% |
| Advertising Team Leader | 74,700 GBP | -30% |
| Animation Director | 104,000 GBP | -2% |
| Animator | 61,700 GBP | -42% |
| Art Director | 83,600 GBP | -21% |
| Art Manager | 81,200 GBP | -23% |
| Artificial Intelligence Advertising Analyst | 90,700 GBP | -15% |
| Artist | 66,600 GBP | -37% |
| Artworker | 51,200 GBP | -52% |
| Assistant Art Director | 64,900 GBP | -39% |
| Audio and Video Equipment Technician | 49,200 GBP | -54% |
| Audio Engineer | 55,700 GBP | -47% |
| Audiosual Technician | 46,500 GBP | -56% |
| Branding Consultant | 104,000 GBP | -2% |
| Broadcast Administrator | 90,900 GBP | -14% |
| Catering Sales | 55,300 GBP | -48% |
| Catering Trainer | 63,300 GBP | -40% |
| Color Consultant | 52,600 GBP | -50% |
| Commercial and Industrial Designer | 47,200 GBP | -56% |
| Conference Organiser | 61,400 GBP | -42% |
| Content and Media Production Lead | 95,300 GBP | -10% |
| CopyWriter | 57,600 GBP | -46% |
| Creative Content Strategist | 100,000 GBP | -6% |
| Creative Designer | 59,600 GBP | -44% |
| Creative Director | 83,200 GBP | -22% |
| Creative Technologist | 98,600 GBP | -7% |
| Crowd Management Specialist | 86,400 GBP | -19% |
| Design Strategist | 82,200 GBP | -23% |
| Designer | 49,300 GBP | -54% |
| Desktop Publisher | 39,100 GBP | -63% |
| Digital Campaign Manager | 83,900 GBP | -21% |
| Digital Media Manager | 102,000 GBP | -4% |
| Digital Media Strategist | 106,000 GBP | -0% |
| Director of Events | 132,000 GBP | +24% |
| Director of Graphic Design | 78,300 GBP | -26% |
| Director of Social Media Marketing | 109,000 GBP | +3% |
| Event Experience Designer | 89,300 GBP | -16% |
| Event Security Specialist | 75,900 GBP | -28% |
| Event Technology Consultant | 77,100 GBP | -27% |
| Event Technology Integration Specialist | 78,800 GBP | -26% |
| Events and Promotions Manager | 132,000 GBP | +24% |
| Events Director | 132,000 GBP | +24% |
| Exhibit Designer | 67,100 GBP | -37% |
| Exhibit Display Coordinator | 61,400 GBP | -42% |
| Exhibit Display Manager | 80,700 GBP | -24% |
| Experiential Designer | 74,300 GBP | -30% |
| Finisher | 41,400 GBP | -61% |
| Gamification Specialist | 89,500 GBP | -16% |
| Graphic Artist | 50,100 GBP | -53% |
| Graphic Design Specialist | 62,700 GBP | -41% |
| Graphic Designer | 54,300 GBP | -49% |
| Graphics Artist | 51,900 GBP | -51% |
| Graphics Design Supervisor | 72,000 GBP | -32% |
| Group Creative Director | 87,900 GBP | -17% |
| Imagery Analyst | 50,600 GBP | -52% |
| Imaging Technologist | 49,900 GBP | -53% |
| Immersive Storyteller | 69,500 GBP | -34% |
| Interaction Designer | 44,100 GBP | -58% |
| Lead Generation Specialist | 99,400 GBP | -6% |
| Media Analyst | 66,500 GBP | -37% |
| Media Executive | 85,300 GBP | -20% |
| Media Planner | 70,000 GBP | -34% |
| Media Production Coordinator | 59,900 GBP | -44% |
| Media Production Manager | 106,000 GBP | -0% |
| Media Project Manager | 112,000 GBP | +6% |
| Media Relations Representative | 95,500 GBP | -10% |
| Media Sales Executive | 103,000 GBP | -3% |
| Meeting and Event Planner | 61,400 GBP | -42% |
| Mobile Advertising Specialist | 101,000 GBP | -5% |
| Motion Graphic Artist | 68,000 GBP | -36% |
| Motion Graphics Designer | 67,000 GBP | -37% |
| Multimedia Artist | 53,400 GBP | -50% |
| Multimedia Specialist | 49,900 GBP | -53% |
| NFT Designer | 57,600 GBP | -46% |
| NFT Specialist | 61,100 GBP | -42% |
| Photographer | 46,400 GBP | -56% |
| PPC Campaign Manager | 86,100 GBP | -19% |
| Print Production Manager | 90,200 GBP | -15% |
| Product and Brand Manager | 128,000 GBP | +21% |
| Sales Promotion Manager | 134,000 GBP | +26% |
| Search Engine Optimization Specialist (SEO) | 58,000 GBP | -45% |
| Sketch Artist | 59,200 GBP | -44% |
| Social Media Event Strategist | 68,600 GBP | -35% |
| Social Media Executive | 108,000 GBP | +2% |
| Social Media Graphic Designer | 64,600 GBP | -39% |
| Social Media Manager | 106,000 GBP | -0% |
| Social Media Marketing Manager | 102,000 GBP | -4% |
| Social Media Strategist | 103,000 GBP | -3% |
| Special Events Supervisor | 79,100 GBP | -25% |
| Technical Typist | 38,600 GBP | -64% |
| User Experience UX Designer | 54,900 GBP | -48% |
| UX Designer | 49,700 GBP | -53% |
| Virtual / Augmented Reality Advertiser | 83,700 GBP | -21% |
| Virtual / Augmented Reality Event Producer | 67,700 GBP | -36% |
| Virtual / Augmented Reality Showroom Designer | 63,000 GBP | -41% |
| Virtual Events Planner | 70,200 GBP | -34% |
| Virtual Trade Show Manager | 65,400 GBP | -38% |
| Voice Search Optimization Specialist | 87,600 GBP | -17% |
| Web Accessibility Designer | 66,700 GBP | -37% |
| Web3 Designer | 61,400 GBP | -42% |
| Webinar Designer | 72,000 GBP | -32% |
Salary Comparison By City
| City | Average Salary |
| London | 106,000 GBP |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United Kingdom is 4% on average across all career fields.
| Private Sector | 69,700 GBP | |
| Public Sector | +4% | 72,800 GBP |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Social Media Manager in London?
A good and competitive compensation would range anywhere between 101,000 GBP and 117,000 GBP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Social Media Manager in London ranges from 48,800 GBP to 81,700 GBP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
