Social Media Manager Average Salary in Sri Lanka 2024
How much money does a person working as Social Media Manager make in Sri Lanka?
LOW
63,200
LKR AVERAGE
122,000
LKR HIGH
186,000
LKR
A person working as Social Media Manager in Sri Lanka typically earns around 122,000 LKR. Salaries range from 63,200 LKR (lowest) to 186,000 LKR (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Social Media Manager salaries in Sri Lanka vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Social Media Manager Pay Scale and Salaries in Sri Lanka
Salary Structure and Pay Scale Comparison
110,000 LKR or more
98,100 to 110,000 LKR
71,600 LKR or less
71,600 to 98,100 LKR
 63,200 LKR |
111,000 LKR |
186,000 LKR |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Social Media Manager in Sri Lanka range from 63,200 LKR (starting salary) to 186,000 LKR (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 111,000 LKR, half of the professionals who work as Social Media Manager in Sri Lanka earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Manager in Sri Lanka earn less than 91,700 LKR, while 75% earn more. Similarly, the chart shows that 75% earn less than 126,000 LKR while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Manager in Sri Lanka compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 71,600 LKR to 98,100 LKR. About 20% of salaries are below the 71,600 LKR mark, while 10% fall within the range of 98,100 LKR to 110,000 LKR. Only 5% of individuals have salaries exceeding 110,000 LKR.
Salary Comparison by Years of Experience / Social Media Manager / Sri Lanka
How do experience and age affect pay?
| 0 - 2 Years | 71,800 LKR | |
| 2 - 5 Years | +34% | 96,400 LKR |
| 5 - 10 Years | +30% | 125,000 LKR |
| 10 - 15 Years | +21% | 152,000 LKR |
| 15 - 20 Years | +9% | 166,000 LKR |
| 20+ Years | +5% | 174,000 LKR |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Manager and this is what we found.
Employees with less than two years of experience earn approximately 71,800 LKR.
While someone with an experience level between two and five years is expected to earn 96,400 LKR, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 125,000 LKR, 30% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 152,000 LKR, 21% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 166,000 LKR, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 174,000 LKR, 5% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Social Media Manager / Sri Lanka
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Social Media Manager.
| High School | 86,600 LKR | |
| Certificate or Diploma | +14% | 98,900 LKR |
| Bachelor's Degree | +41% | 139,000 LKR |
| Master's Degree | +21% | 169,000 LKR |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Manager in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 86,600 LKR.
Level 2: Certificate or Diploma
At this level, the average salary becomes 98,900 LKR, 14% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 139,000 LKR, 41% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 169,000 LKR, 21% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Sri Lanka costs anywhere from 450,000 LKR to 1,350,000 LKR and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Social Media Manager / Sri Lanka
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Manager in Sri Lanka, the average difference between the salary of male and female employees is 10%.
| Male | 129,000 LKR | |
| Female | -9% | 117,000 LKR |
Salary Comparison By Gender in Sri Lanka for all Careers
Average Annual Salary Increment Percentage / Social Media Manager / Sri Lanka
How much are annual salary increments in Sri Lanka for individuals working as Social Media Manager? How often do employees get salary raises?
Individuals working as Social Media Manager in Sri Lanka are likely to observe a salary increase of approximately 12% every 18 months. The national average annual increment for all professions combined is 9% granted to employees every 17 months.
Sri Lanka / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Social Media Manager / Sri Lanka
How much and how often are bonuses being awarded?
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23% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 77% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.
| Received Bonus | 77% | |
| No Bonus | 23% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Social Media Manager / Sri Lanka
700 LKR per hourThe average hourly wage (pay per hour) for individuals working as Social Media Manager in Sri Lanka is 700 LKR.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Social Media Manager in Sri Lanka is 360 LKR. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Advertising / Graphic Design / Events |  -100% | |
| Advertisement Fraud Analyst | 93,500 LKR | -23% |
| Advertising Account Executive | 108,000 LKR | -11% |
| Advertising Account Manager | 109,000 LKR | -10% |
| Advertising Account Planner | 55,700 LKR | -54% |
| Advertising and Promotions Manager | 158,000 LKR |  +30% |
| Advertising Coordinator | 74,300 LKR | -39% |
| Advertising Data Analyst | 95,900 LKR | -21% |
| Advertising Manager | 151,000 LKR | +24% |
| Advertising Operations Manager | 159,000 LKR | +31% |
| Advertising Sales Director | 163,000 LKR | +34% |
| Advertising Strategic Planner | 95,600 LKR | -21% |
| Advertising Team Leader | 86,600 LKR | -29% |
| Animation Director | 126,000 LKR | +4% |
| Animator | 68,100 LKR | -44% |
| Art Director | 94,100 LKR | -23% |
| Art Manager | 94,800 LKR | -22% |
| Artificial Intelligence Advertising Analyst | 103,000 LKR | -15% |
| Artist | 79,300 LKR | -35% |
| Artworker | 55,000 LKR | -55% |
| Assistant Art Director | 74,400 LKR | -39% |
| Audio and Video Equipment Technician | 53,800 LKR | -56% |
| Audio Engineer | 68,100 LKR | -44% |
| Audiosual Technician | 56,500 LKR | -54% |
| Branding Consultant | 124,000 LKR | +2% |
| Broadcast Administrator | 102,000 LKR | -16% |
| Catering Sales | 61,000 LKR | -50% |
| Catering Trainer | 71,300 LKR | -41% |
| Color Consultant | 58,600 LKR | -52% |
| Commercial and Industrial Designer | 57,700 LKR | -53% |
| Conference Organiser | 69,200 LKR | -43% |
| Content and Media Production Lead | 106,000 LKR | -13% |
| CopyWriter | 65,600 LKR | -46% |
| Creative Content Strategist | 111,000 LKR | -9% |
| Creative Designer | 68,200 LKR | -44% |
| Creative Director | 96,700 LKR | -20% |
| Creative Technologist | 111,000 LKR | -9% |
| Crowd Management Specialist | 94,900 LKR | -22% |
| Design Strategist | 94,000 LKR | -23% |
| Designer | 53,100 LKR | -56% |
| Desktop Publisher | 43,600 LKR | -64% |
| Digital Campaign Manager | 98,600 LKR | -19% |
| Digital Media Manager | 117,000 LKR | -4% |
| Digital Media Strategist | 115,000 LKR | -5% |
| Director of Events | 152,000 LKR | +25% |
| Director of Graphic Design | 83,800 LKR | -31% |
| Director of Social Media Marketing | 119,000 LKR | -2% |
| Event Experience Designer | 99,500 LKR | -18% |
| Event Security Specialist | 86,300 LKR | -29% |
| Event Technology Consultant | 89,400 LKR | -26% |
| Event Technology Integration Specialist | 84,200 LKR | -31% |
| Events and Promotions Manager | 144,000 LKR | +18% |
| Events Director | 162,000 LKR | +33% |
| Exhibit Designer | 74,500 LKR | -39% |
| Exhibit Display Coordinator | 68,400 LKR | -44% |
| Exhibit Display Manager | 91,600 LKR | -25% |
| Experiential Designer | 89,100 LKR | -27% |
| Finisher | 47,600 LKR | -61% |
| Gamification Specialist | 98,200 LKR | -19% |
| Graphic Artist | 60,800 LKR | -50% |
| Graphic Design Specialist | 66,000 LKR | -46% |
| Graphic Designer | 56,800 LKR | -53% |
| Graphics Artist | 61,000 LKR | -50% |
| Graphics Design Supervisor | 78,800 LKR | -35% |
| Group Creative Director | 100,000 LKR | -18% |
| Imagery Analyst | 52,300 LKR | -57% |
| Imaging Technologist | 52,500 LKR | -57% |
| Immersive Storyteller | 80,100 LKR | -34% |
| Interaction Designer | 46,600 LKR | -62% |
| Lead Generation Specialist | 115,000 LKR | -5% |
| Media Analyst | 76,700 LKR | -37% |
| Media Executive | 100,000 LKR | -18% |
| Media Planner | 74,700 LKR | -39% |
| Media Production Coordinator | 69,000 LKR | -43% |
| Media Production Manager | 125,000 LKR | +3% |
| Media Project Manager | 131,000 LKR | +8% |
| Media Relations Representative | 106,000 LKR | -13% |
| Media Sales Executive | 126,000 LKR | +4% |
| Meeting and Event Planner | 71,300 LKR | -41% |
| Mobile Advertising Specialist | 118,000 LKR | -3% |
| Motion Graphic Artist | 72,400 LKR | -40% |
| Motion Graphics Designer | 72,700 LKR | -40% |
| Multimedia Artist | 58,400 LKR | -52% |
| Multimedia Specialist | 52,500 LKR | -57% |
| NFT Designer | 68,100 LKR | -44% |
| NFT Specialist | 73,700 LKR | -39% |
| Photographer | 50,500 LKR | -58% |
| PPC Campaign Manager | 96,900 LKR | -20% |
| Print Production Manager | 100,000 LKR | -18% |
| Product and Brand Manager | 144,000 LKR | +18% |
| Sales Promotion Manager | 145,000 LKR | +19% |
| Search Engine Optimization Specialist (SEO) | 63,500 LKR | -48% |
| Sketch Artist | 67,500 LKR | -44% |
| Social Media Event Strategist | 84,300 LKR | -31% |
| Social Media Executive | 121,000 LKR | -1% |
| Social Media Graphic Designer | 73,200 LKR | -40% |
| Social Media Manager | 122,000 LKR | +0% |
| Social Media Marketing Manager | 124,000 LKR | +2% |
| Social Media Strategist | 123,000 LKR | +1% |
| Special Events Supervisor | 89,400 LKR | -26% |
| Technical Typist | 40,100 LKR | -67% |
| User Experience UX Designer | 62,700 LKR | -48% |
| UX Designer | 55,400 LKR | -54% |
| Virtual / Augmented Reality Advertiser | 90,100 LKR | -26% |
| Virtual / Augmented Reality Event Producer | 78,200 LKR | -36% |
| Virtual / Augmented Reality Showroom Designer | 70,600 LKR | -42% |
| Virtual Events Planner | 79,500 LKR | -35% |
| Virtual Trade Show Manager | 75,000 LKR | -38% |
| Voice Search Optimization Specialist | 90,500 LKR | -26% |
| Web Accessibility Designer | 75,400 LKR | -38% |
| Web3 Designer | 73,500 LKR | -40% |
| Webinar Designer | 79,500 LKR | -35% |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Sri Lanka is 8% on average across all career fields.
| Private Sector | 86,300 LKR | |
| Public Sector | +8% | 92,900 LKR |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Social Media Manager in Sri Lanka?
A good and competitive compensation would range anywhere between 111,000 LKR and 126,000 LKR. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Social Media Manager in Sri Lanka ranges from 63,200 LKR to 91,700 LKR. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
