Advertising Copywriter Average Salary in Stockholm 2024
How much money does a person working as Advertising Copywriter make in Stockholm?
LOW
24,400
SEK AVERAGE
46,900
SEK HIGH
71,700
SEK
A person working as Advertising Copywriter in Stockholm typically earns around 46,900 SEK. Salaries range from 24,400 SEK (lowest) to 71,700 SEK (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Advertising Copywriter salaries in Stockholm vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Advertising Copywriter Pay Scale and Salaries in Stockholm
Salary Structure and Pay Scale Comparison
42,500 SEK or more
37,800 to 42,500 SEK
27,600 SEK or less
27,600 to 37,800 SEK
 24,400 SEK |
42,600 SEK |
71,700 SEK |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Advertising Copywriter in Stockholm range from 24,400 SEK (starting salary) to 71,700 SEK (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 42,600 SEK, half of the professionals who work as Advertising Copywriter in Stockholm earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Advertising Copywriter in Stockholm earn less than 35,400 SEK, while 75% earn more. Similarly, the chart shows that 75% earn less than 48,400 SEK while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Advertising Copywriter in Stockholm compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 27,600 SEK to 37,800 SEK. About 20% of salaries are below the 27,600 SEK mark, while 10% fall within the range of 37,800 SEK to 42,500 SEK. Only 5% of individuals have salaries exceeding 42,500 SEK.
Salary Comparison by Years of Experience / Advertising Copywriter / Stockholm
How do experience and age affect pay?
| 0 - 2 Years | 27,700 SEK | |
| 2 - 5 Years | +34% | 37,200 SEK |
| 5 - 10 Years | +30% | 48,300 SEK |
| 10 - 15 Years | +21% | 58,500 SEK |
| 15 - 20 Years | +9% | 63,900 SEK |
| 20+ Years | +5% | 67,200 SEK |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Advertising Copywriter and this is what we found.
Employees with less than two years of experience earn approximately 27,700 SEK.
While someone with an experience level between two and five years is expected to earn 37,200 SEK, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 48,300 SEK, 30% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 58,500 SEK, 21% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 63,900 SEK, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 67,200 SEK, 5% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Advertising Copywriter / Stockholm
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Advertising Copywriter.
| High School | 33,400 SEK | |
| Certificate or Diploma | +14% | 38,100 SEK |
| Bachelor's Degree | +41% | 53,700 SEK |
| Master's Degree | +21% | 65,100 SEK |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Advertising Copywriter in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 33,400 SEK.
Level 2: Certificate or Diploma
At this level, the average salary becomes 38,100 SEK, 14% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 53,700 SEK, 41% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 65,100 SEK, 21% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Sweden costs anywhere from 226,000 SEK to 679,000 SEK and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Advertising Copywriter / Stockholm
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Advertising Copywriter in Sweden, the average difference between the salary of male and female employees is 4%.
| Male | 43,900 SEK | |
| Female | -4% | 42,100 SEK |
Salary Comparison By Gender in Sweden for all Careers
Average Annual Salary Increment Percentage / Advertising Copywriter / Stockholm
How much are annual salary increments in Stockholm for individuals working as Advertising Copywriter? How often do employees get salary raises?
Individuals working as Advertising Copywriter in Sweden are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.
Sweden / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Advertising Copywriter / Sweden
How much and how often are bonuses being awarded?
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100% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from % to % of their annual salary.
| Received Bonus | % | |
| No Bonus | 100% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Advertising Copywriter / Stockholm
270 SEK per hourThe average hourly wage (pay per hour) for individuals working as Advertising Copywriter in Stockholm is 270 SEK.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Advertising Copywriter in Stockholm is 140 SEK. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Publishing and Printing |  -100% | |
| Advertising Copywriter | 46,900 SEK |  +0% |
| Art Director | 48,300 SEK | +3% |
| Art Supervisor | 42,800 SEK | -9% |
| Artist | 45,900 SEK | -2% |
| Assistant Editor | 35,400 SEK | -24% |
| Associate Content Management Specialist | 45,300 SEK | -3% |
| Associate Editor | 38,600 SEK | -18% |
| Audio Book Producer | 56,400 SEK | +20% |
| Binder and Finisher | 20,600 SEK | -56% |
| Bindery Supervisor | 28,000 SEK | -40% |
| ChatGPT Content Production Expert | 42,500 SEK | -9% |
| Circulations Director | 65,600 SEK | +40% |
| Color Matcher | 26,800 SEK | -43% |
| Color Technician | 23,400 SEK | -50% |
| Commissioning Editor | 41,700 SEK | -11% |
| Communications Editor | 38,800 SEK | -17% |
| Content Copywriter | 45,200 SEK | -4% |
| Content Creator | 46,100 SEK | -2% |
| Content Curator | 43,800 SEK | -7% |
| Content Designer | 42,400 SEK | -10% |
| Content Management Assistant | 38,600 SEK | -18% |
| Content Publisher | 39,000 SEK | -17% |
| Content Writer | 43,700 SEK | -7% |
| CopyWriter | 44,400 SEK | -5% |
| Corporate Print Center Specialist | 35,100 SEK | -25% |
| Curator | 36,800 SEK | -22% |
| Digital Rights Manager | 55,200 SEK | +18% |
| DTP Operator | 40,200 SEK | -14% |
| Editor | 43,200 SEK | -8% |
| Electronic Publisher | 45,100 SEK | -4% |
| Fashion Subeditor | 44,100 SEK | -6% |
| Media Design Manager | 74,200 SEK | +58% |
| Media Planner | 48,900 SEK | +4% |
| Photographer | 36,600 SEK | -22% |
| Planning and Supply Manager | 82,700 SEK | +76% |
| Print Designer | 40,900 SEK | -13% |
| Print Production Coordinator | 38,700 SEK | -17% |
| Print Production Manager | 78,300 SEK | +67% |
| Print-on-Demand Coordinator | 43,400 SEK | -7% |
| Printing Press Operator | 37,100 SEK | -21% |
| Production Editor | 40,400 SEK | -14% |
| Proofreader | 40,400 SEK | -14% |
| Publisher | 48,000 SEK | +2% |
| Publishing and Printing Coordinator | 33,700 SEK | -28% |
| Publishing and Printing Manager | 77,400 SEK | +65% |
| Publishing and Printing Supervisor | 62,200 SEK | +33% |
| Publishing Specialist | 53,200 SEK | +13% |
| Reporter | 56,100 SEK | +20% |
| Technical Writer | 44,300 SEK | -6% |
| Technical Writing Manager | 62,600 SEK | +34% |
Salary Comparison By City
| City | Average Salary |
| Stockholm | 46,900 SEK |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Sweden is 5% on average across all career fields.
| Private Sector | 44,200 SEK | |
| Public Sector | +5% | 46,300 SEK |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Advertising Copywriter in Stockholm?
A good and competitive compensation would range anywhere between 42,600 SEK and 48,400 SEK. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Advertising Copywriter in Stockholm ranges from 24,400 SEK to 35,400 SEK. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
