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Marketing Average Salaries in Sydney 2024

How much money does a person working in Marketing make in Sydney?


Average Yearly Salary
121,000 AUD
( 10,100 AUD monthly)

LOW
56,000
AUD
AVERAGE
121,000
AUD
HIGH
200,000
AUD
All salary figures displayed here are per year except when noted otherwise.
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

A person working in Marketing in Sydney typically earns around 121,000 AUD. Salaries range from 56,000 AUD (lowest average) to 200,000 AUD (highest average, actual maximum salary is higher).


Salary Variance

The provided figure represents the median compensation that encompasses housing, transportation, and other perks. The salaries within the Marketing domain in Sydney exhibit significant discrepancies across various professions. In case you seek information about the remuneration of a specific position, please refer to the salaries listed below for respective job titles.

Salaries for specific jobs

Job TitleAverage Salary
Marketing
Account Handler86,300 AUD
Affiliate Manager109,000 AUD
Affiliate Marketing Manager148,000 AUD
Affiliate Marketing Specialist105,000 AUD
Analytics Specialist83,700 AUD
Assistant Brand Manager113,000 AUD
Assistant Product Manager133,000 AUD
Associate Marketing Manager138,000 AUD
Associate Product Manager129,000 AUD
Blockchain Marketing Specialist119,000 AUD
Brand Ambassador148,000 AUD
Brand Director184,000 AUD
Brand Executive177,000 AUD
Brand Manager164,000 AUD
Business Analytics Specialist78,600 AUD
Business Channel Manager116,000 AUD
Business Intelligence Team Leader116,000 AUD
Campaign Specialist107,000 AUD
Chief Content Officer142,000 AUD
Chief Digital Marketing Officer172,000 AUD
Chief Marketing Officer 188,000 AUD
Chief Product Officer164,000 AUD
Communications Officer58,200 AUD
Content Manager97,200 AUD
Content Marketing Strategist106,000 AUD
Copy Editer72,100 AUD
Copy Writer71,200 AUD
Creative Marketing Lead109,000 AUD
Creative Writer66,800 AUD
Digital Marketer105,000 AUD
Digital Marketing Manager142,000 AUD
Digital Marketing Specialist99,700 AUD
Digital Marketing Strategist 138,000 AUD
Digital Media Specialist118,000 AUD
Director of Marketing194,000 AUD
Director of Research142,000 AUD
Email Marketing Specialist98,500 AUD
eMarketing Manager144,000 AUD
Event Marketing139,000 AUD
Experiential Marketing Manager168,000 AUD
Gamification Marketer84,900 AUD
Head of Executive Search165,000 AUD
Internet Marketer92,000 AUD
Key Affiliate Manager129,000 AUD
Localization Manager121,000 AUD
Market Development Executive142,000 AUD
Market Development Manager146,000 AUD
Market Research Analyst118,000 AUD
Market Research Manager126,000 AUD
Market Segmentation Director136,000 AUD
Marketing Account Supervisor113,000 AUD
Marketing Administrator86,800 AUD
Marketing Advisor104,000 AUD
Marketing Analyst105,000 AUD
Marketing and Communications Officer66,600 AUD
Marketing and Sales Head188,000 AUD
Marketing Assistant63,000 AUD
Marketing Associate55,600 AUD
Marketing Automation Specialist117,000 AUD
Marketing Communications Manager126,000 AUD
Marketing Consultant137,000 AUD
Marketing Coordinator56,700 AUD
Marketing Data Analyst107,000 AUD
Marketing Director181,000 AUD
Marketing Distribution Executive142,000 AUD
Marketing Executive142,000 AUD
Marketing Manager192,000 AUD
Marketing Officer62,400 AUD
Marketing Segment Manager127,000 AUD
Marketing Specialist91,400 AUD
Marketing Supervisor115,000 AUD
Marketing Vice President152,000 AUD
Marketing Writer69,800 AUD
Mobile Marketing Specialist124,000 AUD
Online Marketing Analyst96,000 AUD
Online Marketing Manager130,000 AUD
Optimization Manager114,000 AUD
Outbound Sales86,100 AUD
Outreach Coordinator74,200 AUD
Outreach Specialist105,000 AUD
Podcast Specialist109,000 AUD
Product Development130,000 AUD
Product Manager149,000 AUD
Product Marketing Engineer81,900 AUD
Product Marketing Executive139,000 AUD
Product Marketing Manager138,000 AUD
Product Researcher75,600 AUD
Product Strategist109,000 AUD
Product Strategy Researcher101,000 AUD
Product Training Specialist86,100 AUD
Project Manager105,000 AUD
Publications Coordinator61,700 AUD
Research Executive125,000 AUD
Sales and Marketing Assistant57,200 AUD
Sales and Marketing Coordinator64,700 AUD
Sales and Marketing Director183,000 AUD
Sales Director181,000 AUD
Sales Management Support66,600 AUD
Sales Manager171,000 AUD
Search Marketing Strategist145,000 AUD
Social Media Administrator95,500 AUD
Social Media Specialist98,100 AUD
Spaceman Analyst57,800 AUD
Sponsorship Consultant92,800 AUD
Team Leader109,000 AUD
Telemarketer55,300 AUD
TikTok marketer126,000 AUD
Trade Marketing Executive144,000 AUD
Trade Marketing Manager139,000 AUD
Trade Marketing Professional113,000 AUD
Trade Marketing Specialist82,100 AUD
Video Marketing Specialist131,000 AUD
Web Analytics Manager110,000 AUD
Web Content Manager119,000 AUD
Webinar Marketing Specialist116,000 AUD


Marketing Jobs Pay Scale and Salaries in Sydney

Median and salary distribution Sydney Marketing yearly
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Salary Structure and Pay Scale Comparison

5% of people earn
118,000 AUD or more
10% of people earn
103,000 to 118,000 AUD
20% of people earn
70,200 AUD or less
65% of people earn
70,200 to 103,000 AUD
Minimum Salary
56,000 AUD
Median
116,000 AUD
Maximum
200,000 AUD




Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range

All salary figures displayed here are per year except when noted otherwise.
  • Salary Range, Minimum Wage, and Starting Salary

    Salaries in Marketing in Sydney range from 56,000 AUD (starting average salary) to 200,000 AUD (maximum average salary, actual maximum is higher). To clarify, the number presented is not the legally mandated minimum wage. Rather, it represents the lowest figure reported in a salary survey that involved thousands of participants and professionals from across the entire country.

  • Median Salary

    The median income in the field of Marketing is 116,000 AUD, implying that half of the workforce in Sydney earns less than this figure, and the other half earns more. It represents the central value of salaries. As a rule of thumb, you would prefer to be part of the group earning above the median wage, situated on the right-hand side of the salary distribution chart.

  • Percentiles and Salary Scale

    Two values that are highly correlated with the median are the 25th and 75th percentiles. By examining the salary distribution diagram, it is possible to determine that 25% of individuals employed in Marketing in Sydney earn less than 93,500 AUD, while 75% of them earn more. Additionally, the diagram reveals that 75% of individuals earn less than 134,000 AUD, while 25% earn more than that.

  • Pay Scale Structure

    Data was regrouped into brackets to provide a better understanding of what salaries can be expected. This approach was deemed more accurate than relying solely on the average salary, as it offers greater insights into the distribution of salaries in the field of Marketing in Sydney. The analysis revealed that roughly 65% of all reported salaries fell within the range of 70,200 AUD to 103,000 AUD. Approximately 20% of salaries were below the 70,200 AUD mark, while 10% ranged from 103,000 AUD to 118,000 AUD. Only 5% of individuals earned a gross salary of 118,000 AUD or higher.

Salary Comparison by Years of Experience

How does a person's salary progress over time?

Salary Comparison By Experience Level
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The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage.

Generally speaking, employees in Marketing in Sydney having experience from two to five years earn on average 32% more than freshers and juniors across all industries and disciplines.

Professionals with experience of more than five years tend to earn on average 36% more than those with five years or less of work experience.

As you hit the ten years mark, the salary increases by 21% and an additional 14% for those who have crossed the 15 years mark.

Those figures are presented as guidelines only. The numbers become more significant if you consider one job title at a time.


Change in salary based on experience varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of many different jobs. To view accurate figures, choose a specific job title.
On average, a person's salary doubles their starting salary by the time they cross the 10 years* experience mark.
* Based on the average change in salary over time. Salary variations differ from person to person.


Salary Comparison By Education

How does the education level affect your salary?

Salary Comparison By Education
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Change in salary based on education varies drastically from one location to another and depends hugely on the career field as well. The data displayed here is the combined average of multiple jobs. To view accurate figures, choose a specific job title.

It is well known that higher education equals a bigger salary, but how much more money can a degree add to your income?

We compared the salaries of professionals at the same level but with different college degree levels across many jobs in Marketing in Sydney, below are our findings.

Workers with a certificate or diploma earn on average 17% more than their peers who only reached the high school level.

Employees who earned a Bachelor's Degree earn 24% more than those who only managed to attain a certificate or diploma.

Professionals who attained a Master's Degree are awarded salaries that are 29% more than those with a Bachelor's Degree.

Finally, PhD holders earn 23% more than Master's Degree holders on average while doing the same job.


Is a Master's degree or an MBA worth it? Should you pursue higher education?

A Master's degree program or any post-graduate program in Australia costs anywhere from 38,000 AUD to 114,000 AUD and lasts approximately two years. That is quite an investment.

Employees can't expect any salary increases during the study period, assuming they already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.

Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support this tactic. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.

The decision really depends on the situation and experience among many other factors. Putting all variables aside, if a person can afford the costs of higher education then the return on investment is definitely worth it. Degree costs can be recovered roughly in a year or so.



Salary and Compensation Comparison By Gender / Marketing / Sydney

Salary comparison by gender Australia Marketing yearly
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Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? In the field of Marketing in Australia, the average difference between the salary of male and female employees is 7%.

Male
106,000 AUD
Female-6%
99,100 AUD
Percentage increase and decrease are relative to the previous value

Salary Comparison By Gender in Australia for all Careers

Salary comparison by gender yearly Australia
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Average Annual Salary Increment Percentage / Marketing / Sydney

How much are annual salary increments in Sydney for individuals working in Marketing? How often do employees get salary raises?

Professionals working in Marketing in Australia are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.

Annual Salary Increment Rate Australia Marketing
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The figures provided here are averages of numbers. Those figures should be taken as general guidelines. Salary increments will vary from person to person and depend on many factors, but your performance and contribution to the success of the organization remain the most important factors in determining how much and how often you will be granted a raise.

Australia / All Professions

Annual Salary Increment Rate Australia
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The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.

How to calculate the salary increment percentage?

The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency

The average salary increase in one year (12 months) in Australia is 6%.

Worldwide Salary Raises: All Countries and All Jobs

World Average Annual Salary Increment
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Salary Packages and Schemes

Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.

Bonus and Incentive Rates / Marketing / Australia

How much and how often are bonuses being awarded?Annual Salary Bonus Rate Australia Marketing
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100% of surveyed staff in Marketing reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.

Those who got bonuses reported rates ranging from % to % of their annual salary.

Received Bonus
%
No Bonus
100%

Types of Bonuses Considered

Individual Performance-Based Bonuses

The most standard form of bonus, where the employee is awarded based on their exceptional performance.

Company Performance Bonuses

Occasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.

Goal-Based Bonuses

Granted upon achieving an important goal or milestone.

Holiday / End of Year Bonuses

These types of bonuses are given without a reason and usually resemble an appreciation token.

Bonuses Are Not Commissions!

People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.


What makes a position worthy of good bonuses and a high salary?

The main two types of jobs

Revenue GeneratorsSupporting Cast

Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business.

Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations.

Example:
A graphics designer working for a graphics designing company.

Example:
A graphic designer in the marketing department of a hospital.


Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.

Try to work for companies where your skills can generate revenue. We can't all generate revenue and that's perfectly fine.

Bonus Comparison by Seniority Level

Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.

Hourly Average Wage / Marketing / Sydney


58 AUD per hour

The average hourly wage (pay per hour) in Marketing in Sydney is 58 AUD.This is the rate they get paid for every worked hour.


Hourly Wage = Annual Salary / ( 52 x 5 x 8 )

About The Hourly Pay Rate

The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.

What is the minimum hourly rate of pay?

The minimum pay rate per hour for people working in Marketing in Sydney is 27 AUD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.

Salary Comparison By City

CityAverage Salary
Adelaide113,000 AUD
Brisbane117,000 AUD
Canberra-Queanbeyan109,000 AUD
Gold Coast-Tweed111,000 AUD
Gosford100,000 AUD
Melbourne119,000 AUD
Newcastle106,000 AUD
Perth115,000 AUD
Sunshine Coast105,000 AUD
Sydney121,000 AUD
Wollongong102,000 AUD

Government vs Private Sector Salary Comparison

Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Australia is 5% on average across all career fields.

Private Sector
89,000 AUD
Public Sector+5%
93,400 AUD
Percentage increase and decrease are relative to the previous value

Salary Statistics and Calculation Guide

What is considered to be a good and competitive salary in Marketing in Sydney?

A good and competitive compensation would range anywhere between 116,000 AUD and 134,000 AUD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.

Gross Salary (before tax) and Net Salary (after tax)

All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.

Base / Basic Salary

The base salary for jobs in Marketing in Sydney ranges from 56,000 AUD to 93,500 AUD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.


What is the difference between the median and the average salary?

Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary


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