Social Media Strategist Average Salary in Tbilisi 2024
How much money does a person working as Social Media Strategist make in Tbilisi?
LOW
4,200
GEL AVERAGE
8,930
GEL HIGH
14,100
GEL
A person working as Social Media Strategist in Tbilisi typically earns around 8,930 GEL. Salaries range from 4,200 GEL (lowest) to 14,100 GEL (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Social Media Strategist salaries in Tbilisi vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Social Media Strategist Pay Scale and Salaries in Tbilisi
Salary Structure and Pay Scale Comparison
8,410 GEL or more
7,390 to 8,410 GEL
5,140 GEL or less
5,140 to 7,390 GEL
 4,200 GEL |
8,470 GEL |
14,100 GEL |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Social Media Strategist in Tbilisi range from 4,200 GEL (starting salary) to 14,100 GEL (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 8,470 GEL, half of the professionals who work as Social Media Strategist in Tbilisi earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Social Media Strategist in Tbilisi earn less than 6,860 GEL, while 75% earn more. Similarly, the chart shows that 75% earn less than 9,730 GEL while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Social Media Strategist in Tbilisi compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 5,140 GEL to 7,390 GEL. About 20% of salaries are below the 5,140 GEL mark, while 10% fall within the range of 7,390 GEL to 8,410 GEL. Only 5% of individuals have salaries exceeding 8,410 GEL.
Salary Comparison by Years of Experience / Social Media Strategist / Tbilisi
How do experience and age affect pay?
| 0 - 2 Years | 4,840 GEL | |
| 2 - 5 Years | +38% | 6,680 GEL |
| 5 - 10 Years | +42% | 9,500 GEL |
| 10 - 15 Years | +22% | 11,600 GEL |
| 15 - 20 Years | +6% | 12,200 GEL |
| 20+ Years | +9% | 13,300 GEL |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Social Media Strategist and this is what we found.
Employees with less than two years of experience earn approximately 4,840 GEL.
While someone with an experience level between two and five years is expected to earn 6,680 GEL, 38% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 9,500 GEL, 42% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 11,600 GEL, 22% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 12,200 GEL, 6% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 13,300 GEL, 9% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Social Media Strategist / Tbilisi
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Social Media Strategist.
| High School | 5,980 GEL | |
| Certificate or Diploma | +17% | 6,970 GEL |
| Bachelor's Degree | +45% | 10,100 GEL |
| Master's Degree | +31% | 13,300 GEL |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Social Media Strategist in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 5,980 GEL.
Level 2: Certificate or Diploma
At this level, the average salary becomes 6,970 GEL, 17% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 10,100 GEL, 45% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 13,300 GEL, 31% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Georgia costs anywhere from 33,900 GEL to 102,000 GEL and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Social Media Strategist / Tbilisi
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Social Media Strategist in Georgia, the average difference between the salary of male and female employees is nan%.
| Male | 0 GEL | |
| Female | 0 GEL |
Salary Comparison By Gender in Georgia for all Careers
Average Annual Salary Increment Percentage / Social Media Strategist / Tbilisi
How much are annual salary increments in Tbilisi for individuals working as Social Media Strategist? How often do employees get salary raises?
Individuals working as Social Media Strategist in Georgia are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 5% granted to employees every 28 months.
Georgia / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Social Media Strategist / Georgia
How much and how often are bonuses being awarded?
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100% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from % to % of their annual salary.
| Received Bonus | % | |
| No Bonus | 100% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Social Media Strategist / Tbilisi
52 GEL per hourThe average hourly wage (pay per hour) for individuals working as Social Media Strategist in Tbilisi is 52 GEL.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Social Media Strategist in Tbilisi is 24 GEL. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Advertising / Graphic Design / Events |  -100% | |
| Advertisement Fraud Analyst | 7,680 GEL | -14% |
| Advertising Account Executive | 7,740 GEL | -13% |
| Advertising Account Manager | 8,790 GEL | -2% |
| Advertising Account Planner | 4,480 GEL | -50% |
| Advertising and Promotions Manager | 12,000 GEL |  +34% |
| Advertising Coordinator | 5,470 GEL | -39% |
| Advertising Data Analyst | 7,650 GEL | -14% |
| Advertising Manager | 11,900 GEL | +33% |
| Advertising Operations Manager | 11,800 GEL | +32% |
| Advertising Sales Director | 12,500 GEL | +40% |
| Advertising Strategic Planner | 7,780 GEL | -13% |
| Advertising Team Leader | 6,700 GEL | -25% |
| Animation Director | 9,070 GEL | +2% |
| Animator | 5,060 GEL | -43% |
| Art Director | 6,780 GEL | -24% |
| Art Manager | 7,120 GEL | -20% |
| Artificial Intelligence Advertising Analyst | 7,900 GEL | -12% |
| Artist | 5,780 GEL | -35% |
| Artworker | 4,470 GEL | -50% |
| Assistant Art Director | 5,750 GEL | -36% |
| Audio and Video Equipment Technician | 4,250 GEL | -52% |
| Audio Engineer | 4,870 GEL | -45% |
| Audiosual Technician | 3,990 GEL | -55% |
| Branding Consultant | 9,030 GEL | +1% |
| Broadcast Administrator | 7,710 GEL | -14% |
| Catering Sales | 4,540 GEL | -49% |
| Catering Trainer | 5,140 GEL | -42% |
| Color Consultant | 4,810 GEL | -46% |
| Commercial and Industrial Designer | 4,420 GEL | -50% |
| Conference Organiser | 5,300 GEL | -41% |
| Content and Media Production Lead | 8,260 GEL | -7% |
| CopyWriter | 4,830 GEL | -46% |
| Creative Content Strategist | 8,410 GEL | -6% |
| Creative Designer | 5,330 GEL | -40% |
| Creative Director | 6,910 GEL | -23% |
| Creative Technologist | 9,050 GEL | +1% |
| Crowd Management Specialist | 7,200 GEL | -19% |
| Design Strategist | 7,340 GEL | -18% |
| Designer | 4,030 GEL | -55% |
| Desktop Publisher | 3,580 GEL | -60% |
| Digital Campaign Manager | 7,770 GEL | -13% |
| Digital Media Manager | 9,070 GEL | +2% |
| Digital Media Strategist | 8,690 GEL | -3% |
| Director of Events | 11,600 GEL | +30% |
| Director of Graphic Design | 6,420 GEL | -28% |
| Director of Social Media Marketing | 8,770 GEL | -2% |
| Event Experience Designer | 8,170 GEL | -9% |
| Event Security Specialist | 6,880 GEL | -23% |
| Event Technology Consultant | 6,910 GEL | -23% |
| Event Technology Integration Specialist | 6,320 GEL | -29% |
| Events and Promotions Manager | 11,900 GEL | +33% |
| Events Director | 12,400 GEL | +39% |
| Exhibit Designer | 5,820 GEL | -35% |
| Exhibit Display Coordinator | 5,460 GEL | -39% |
| Exhibit Display Manager | 7,090 GEL | -21% |
| Experiential Designer | 6,820 GEL | -24% |
| Finisher | 3,760 GEL | -58% |
| Gamification Specialist | 7,220 GEL | -19% |
| Graphic Artist | 4,300 GEL | -52% |
| Graphic Design Specialist | 5,370 GEL | -40% |
| Graphic Designer | 4,710 GEL | -47% |
| Graphics Artist | 4,630 GEL | -48% |
| Graphics Design Supervisor | 6,030 GEL | -32% |
| Group Creative Director | 7,970 GEL | -11% |
| Imagery Analyst | 4,380 GEL | -51% |
| Imaging Technologist | 4,270 GEL | -52% |
| Immersive Storyteller | 6,320 GEL | -29% |
| Interaction Designer | 3,530 GEL | -60% |
| Lead Generation Specialist | 9,180 GEL | +3% |
| Media Analyst | 5,420 GEL | -39% |
| Media Executive | 7,600 GEL | -15% |
| Media Planner | 6,010 GEL | -33% |
| Media Production Coordinator | 5,450 GEL | -39% |
| Media Production Manager | 9,550 GEL | +7% |
| Media Project Manager | 9,180 GEL | +3% |
| Media Relations Representative | 7,720 GEL | -14% |
| Media Sales Executive | 9,000 GEL | +1% |
| Meeting and Event Planner | 5,680 GEL | -36% |
| Mobile Advertising Specialist | 9,020 GEL | +1% |
| Motion Graphic Artist | 5,660 GEL | -37% |
| Motion Graphics Designer | 6,090 GEL | -32% |
| Multimedia Artist | 4,470 GEL | -50% |
| Multimedia Specialist | 4,270 GEL | -52% |
| NFT Designer | 4,910 GEL | -45% |
| NFT Specialist | 5,700 GEL | -36% |
| Photographer | 3,940 GEL | -56% |
| PPC Campaign Manager | 6,980 GEL | -22% |
| Print Production Manager | 7,580 GEL | -15% |
| Product and Brand Manager | 11,700 GEL | +31% |
| Sales Promotion Manager | 10,700 GEL | +20% |
| Search Engine Optimization Specialist (SEO) | 5,010 GEL | -44% |
| Sketch Artist | 4,820 GEL | -46% |
| Social Media Event Strategist | 5,900 GEL | -34% |
| Social Media Executive | 8,730 GEL | -2% |
| Social Media Graphic Designer | 5,500 GEL | -38% |
| Social Media Manager | 9,400 GEL | +5% |
| Social Media Marketing Manager | 8,910 GEL | -0% |
| Social Media Strategist | 8,930 GEL | +0% |
| Special Events Supervisor | 7,260 GEL | -19% |
| Technical Typist | 3,290 GEL | -63% |
| User Experience UX Designer | 4,900 GEL | -45% |
| UX Designer | 4,250 GEL | -52% |
| Virtual / Augmented Reality Advertiser | 6,830 GEL | -24% |
| Virtual / Augmented Reality Event Producer | 5,520 GEL | -38% |
| Virtual / Augmented Reality Showroom Designer | 5,690 GEL | -36% |
| Virtual Events Planner | 6,210 GEL | -30% |
| Virtual Trade Show Manager | 5,410 GEL | -39% |
| Voice Search Optimization Specialist | 7,580 GEL | -15% |
| Web Accessibility Designer | 5,720 GEL | -36% |
| Web3 Designer | 5,630 GEL | -37% |
| Webinar Designer | 5,910 GEL | -34% |
Salary Comparison By City
| City | Average Salary |
| Tbilisi | 8,930 GEL |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Georgia is 17% on average across all career fields.
| Private Sector | 6,300 GEL | |
| Public Sector | +17% | 7,380 GEL |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Social Media Strategist in Tbilisi?
A good and competitive compensation would range anywhere between 8,470 GEL and 9,730 GEL. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Social Media Strategist in Tbilisi ranges from 4,200 GEL to 6,860 GEL. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
