Media Planner Average Salary in Toronto 2024
How much money does a person working as Media Planner make in Toronto?
LOW
56,700
CAD AVERAGE
109,000
CAD HIGH
167,000
CAD
A person working as Media Planner in Toronto typically earns around 109,000 CAD. Salaries range from 56,700 CAD (lowest) to 167,000 CAD (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Media Planner salaries in Toronto vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Media Planner Pay Scale and Salaries in Toronto
Salary Structure and Pay Scale Comparison
98,700 CAD or more
87,900 to 98,700 CAD
64,200 CAD or less
64,200 to 87,900 CAD
 56,700 CAD |
99,100 CAD |
167,000 CAD |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Media Planner in Toronto range from 56,700 CAD (starting salary) to 167,000 CAD (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 99,100 CAD, half of the professionals who work as Media Planner in Toronto earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Media Planner in Toronto earn less than 82,200 CAD, while 75% earn more. Similarly, the chart shows that 75% earn less than 113,000 CAD while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Media Planner in Toronto compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 64,200 CAD to 87,900 CAD. About 20% of salaries are below the 64,200 CAD mark, while 10% fall within the range of 87,900 CAD to 98,700 CAD. Only 5% of individuals have salaries exceeding 98,700 CAD.
Salary Comparison by Years of Experience / Media Planner / Toronto
How do experience and age affect pay?
| 0 - 2 Years | 64,400 CAD | |
| 2 - 5 Years | +34% | 86,400 CAD |
| 5 - 10 Years | +30% | 112,000 CAD |
| 10 - 15 Years | +21% | 136,000 CAD |
| 15 - 20 Years | +9% | 149,000 CAD |
| 20+ Years | +5% | 156,000 CAD |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Media Planner and this is what we found.
Employees with less than two years of experience earn approximately 64,400 CAD.
While someone with an experience level between two and five years is expected to earn 86,400 CAD, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 112,000 CAD, 30% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 136,000 CAD, 21% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 149,000 CAD, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 156,000 CAD, 5% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Media Planner / Toronto
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Media Planner.
| High School | 77,600 CAD | |
| Certificate or Diploma | +14% | 88,600 CAD |
| Bachelor's Degree | +41% | 125,000 CAD |
| Master's Degree | +21% | 151,000 CAD |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Media Planner in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 77,600 CAD.
Level 2: Certificate or Diploma
At this level, the average salary becomes 88,600 CAD, 14% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 125,000 CAD, 41% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 151,000 CAD, 21% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in Canada costs anywhere from 50,000 CAD to 150,000 CAD and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Media Planner / Toronto
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Media Planner in Canada, the average difference between the salary of male and female employees is 5%.
| Male | 108,000 CAD | |
| Female | -4% | 103,000 CAD |
Salary Comparison By Gender in Canada for all Careers
Average Annual Salary Increment Percentage / Media Planner / Toronto
How much are annual salary increments in Toronto for individuals working as Media Planner? How often do employees get salary raises?
Individuals working as Media Planner in Canada are likely to observe a salary increase of approximately % every months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
Canada / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Media Planner / Canada
How much and how often are bonuses being awarded?
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100% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while % said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from % to % of their annual salary.
| Received Bonus | % | |
| No Bonus | 100% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Media Planner / Toronto
52 CAD per hourThe average hourly wage (pay per hour) for individuals working as Media Planner in Toronto is 52 CAD.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Media Planner in Toronto is 27 CAD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Media / Broadcasting / Arts / Entertainment |  -100% | |
| 3D Artist | 115,000 CAD |  +5% |
| 3D Designer | 115,000 CAD | +5% |
| 3D Generalist | 98,400 CAD | -10% |
| 3D Visualization Specialist | 120,000 CAD | +10% |
| Acrobatic Rigger | 81,600 CAD | -25% |
| Actor | 165,000 CAD | +51% |
| Art Administrator | 131,000 CAD | +20% |
| Art Director | 157,000 CAD | +44% |
| Art Lead | 155,000 CAD | +42% |
| Artificial Intelligence Generated Art Creator | 116,000 CAD | +6% |
| Associate Media Director | 139,000 CAD | +27% |
| Associate Producer | 174,000 CAD | +60% |
| Broadcast and Sound Engineer | 104,000 CAD | -5% |
| Broadcast Associate | 82,800 CAD | -24% |
| Broadcast News Analyst | 124,000 CAD | +14% |
| Broadcast Technician | 70,300 CAD | -36% |
| Broadcasting Journalist | 153,000 CAD | +40% |
| Broadcasting Presenter | 148,000 CAD | +36% |
| Camera Equipment Repairer | 81,500 CAD | -25% |
| Camera Operator | 77,200 CAD | -29% |
| Cartoonist / Animator | 116,000 CAD | +6% |
| CAS Engineer | 133,000 CAD | +22% |
| Censorship Executive | 145,000 CAD | +33% |
| Chief Social Media Officer | 198,000 CAD | +82% |
| Choreographer | 106,000 CAD | -3% |
| Colorist | 62,100 CAD | -43% |
| Communications Manager | 176,000 CAD | +61% |
| Content Moderator | 99,500 CAD | -9% |
| Correspondent | 135,000 CAD | +24% |
| Dance Director | 122,000 CAD | +12% |
| Dancer | 104,000 CAD | -5% |
| Digital Content Manager | 168,000 CAD | +54% |
| Digital Music Promoter | 153,000 CAD | +40% |
| Director of Photography | 124,000 CAD | +14% |
| Disc Jockey | 77,300 CAD | -29% |
| Drone Cinematographer | 114,000 CAD | +5% |
| Editorial Assistant | 64,900 CAD | -40% |
| Events Manager | 126,000 CAD | +16% |
| Graphic Designer | 85,800 CAD | -21% |
| Illustrator | 93,700 CAD | -14% |
| Industrial Designer | 76,600 CAD | -30% |
| Influencer Marketing Manager | 166,000 CAD | +52% |
| Influencer Outreach Specialist | 124,000 CAD | +14% |
| Instructional Designer | 80,300 CAD | -26% |
| Internet Community Manager | 114,000 CAD | +5% |
| Internet Radio Producer | 180,000 CAD | +65% |
| Journalist | 147,000 CAD | +35% |
| Live Streaming Moderator | 98,200 CAD | -10% |
| Live Streaming Producer | 156,000 CAD | +43% |
| Live Streaming Specialist | 115,000 CAD | +5% |
| Makeup Artist | 79,100 CAD | -27% |
| Media Design Manager | 210,000 CAD | +93% |
| Media Equipment Operator | 65,800 CAD | -40% |
| Media Operations Manager | 166,000 CAD | +52% |
| Media Planner | 109,000 CAD | -0% |
| Media Producer | 157,000 CAD | +44% |
| Media Product Development Manager | 204,000 CAD | +87% |
| Media Production Manager | 211,000 CAD | +94% |
| Media Program Director | 227,000 CAD | +110% |
| Media Relation Executive | 231,000 CAD | +110% |
| Media Relations Manager | 205,000 CAD | +88% |
| Media Sales Manager | 242,000 CAD | +120% |
| Movement and Dance Coordinator | 119,000 CAD | +9% |
| Multimedia Coordinator | 84,300 CAD | -23% |
| Multimedia Designer | 80,800 CAD | -26% |
| Music Consultant | 106,000 CAD | -3% |
| Music Producer | 168,000 CAD | +54% |
| Musician | 94,000 CAD | -14% |
| News Associate | 109,000 CAD | -0% |
| News Reporter | 153,000 CAD | +40% |
| Online Community Moderator | 107,000 CAD | -2% |
| Podcast Advertising Specialist | 112,000 CAD | +3% |
| Podcast Producer | 125,000 CAD | +15% |
| Post Production Assistant | 74,100 CAD | -32% |
| Producer | 200,000 CAD | +83% |
| Product Designer | 83,300 CAD | -24% |
| Product Planner | 105,000 CAD | -4% |
| Production Artist | 107,000 CAD | -2% |
| Production Assistant | 77,500 CAD | -29% |
| Production Director | 171,000 CAD | +57% |
| Production Technician | 74,600 CAD | -32% |
| Program Researcher | 132,000 CAD | +21% |
| Promotion Coordinator | 101,000 CAD | -7% |
| Social Media Compliance Manager | 132,000 CAD | +21% |
| Social Media Compliance Officer | 120,000 CAD | +10% |
| Sound Engineer | 105,000 CAD | -4% |
| Sound Engineering Technician | 61,800 CAD | -43% |
| Stage Technician | 62,000 CAD | -43% |
| Sub Editor | 74,900 CAD | -31% |
| Television Executive Producer | 246,000 CAD | +130% |
| Transmission Engineer | 119,000 CAD | +9% |
| Video Editor | 92,500 CAD | -15% |
| Video Producer | 113,000 CAD | +4% |
| Videographer | 105,000 CAD | -4% |
| Virtual / Augmented Reality Content Creator | 189,000 CAD | +73% |
| Virtual Set Designer | 133,000 CAD | +22% |
| Virtual Staging Specialist | 132,000 CAD | +21% |
| Visual Designer | 114,000 CAD | +5% |
| Visual Effects Artist | 119,000 CAD | +9% |
| Voiceover Artist | 104,000 CAD | -5% |
Salary Comparison By City
| City | Average Salary |
| Toronto | 109,000 CAD |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in Canada is 4% on average across all career fields.
| Private Sector | 117,000 CAD | |
| Public Sector | +4% | 122,000 CAD |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Media Planner in Toronto?
A good and competitive compensation would range anywhere between 99,100 CAD and 113,000 CAD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Media Planner in Toronto ranges from 56,700 CAD to 82,200 CAD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
