Sales Manager Average Salary in United Kingdom 2024
How much money does a person working as Sales Manager make in United Kingdom?
LOW
62,200
GBP AVERAGE
127,000
GBP HIGH
198,000
GBP
A person working as Sales Manager in United Kingdom typically earns around 127,000 GBP. Salaries range from 62,200 GBP (lowest) to 198,000 GBP (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Sales Manager salaries in United Kingdom vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Sales Manager Pay Scale and Salaries in United Kingdom
Salary Structure and Pay Scale Comparison
118,000 GBP or more
104,000 to 118,000 GBP
73,800 GBP or less
73,800 to 104,000 GBP
 62,200 GBP |
118,000 GBP |
198,000 GBP |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Sales Manager in United Kingdom range from 62,200 GBP (starting salary) to 198,000 GBP (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 118,000 GBP, half of the professionals who work as Sales Manager in United Kingdom earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Sales Manager in United Kingdom earn less than 96,800 GBP, while 75% earn more. Similarly, the chart shows that 75% earn less than 135,000 GBP while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Sales Manager in United Kingdom compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 73,800 GBP to 104,000 GBP. About 20% of salaries are below the 73,800 GBP mark, while 10% fall within the range of 104,000 GBP to 118,000 GBP. Only 5% of individuals have salaries exceeding 118,000 GBP.
Salary Comparison by Years of Experience / Sales Manager / United Kingdom
How do experience and age affect pay?
| 0 - 2 Years | 73,700 GBP | |
| 2 - 5 Years | +29% | 94,800 GBP |
| 5 - 10 Years | +38% | 131,000 GBP |
| 10 - 15 Years | +24% | 162,000 GBP |
| 15 - 20 Years | +7% | 174,000 GBP |
| 20+ Years | +7% | 185,000 GBP |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Sales Manager and this is what we found.
Employees with less than two years of experience earn approximately 73,700 GBP.
While someone with an experience level between two and five years is expected to earn 94,800 GBP, 29% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 131,000 GBP, 38% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 162,000 GBP, 24% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 174,000 GBP, 7% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 185,000 GBP, 7% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Sales Manager / United Kingdom
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Sales Manager.
| High School | 92,100 GBP | |
| Certificate or Diploma | +15% | 106,000 GBP |
| Bachelor's Degree | +35% | 142,000 GBP |
| Master's Degree | +26% | 179,000 GBP |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Sales Manager in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 92,100 GBP.
Level 2: Certificate or Diploma
At this level, the average salary becomes 106,000 GBP, 15% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 142,000 GBP, 35% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 179,000 GBP, 26% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in United Kingdom costs anywhere from 29,700 GBP to 89,100 GBP and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Sales Manager / United Kingdom
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Sales Manager in United Kingdom, the average difference between the salary of male and female employees is 4%.
| Male | 130,000 GBP | |
| Female | -4% | 124,000 GBP |
Salary Comparison By Gender in United Kingdom for all Careers
Average Annual Salary Increment Percentage / Sales Manager / United Kingdom
How much are annual salary increments in United Kingdom for individuals working as Sales Manager? How often do employees get salary raises?
Individuals working as Sales Manager in United Kingdom are likely to observe a salary increase of approximately 13% every 16 months. The national average annual increment for all professions combined is 9% granted to employees every 15 months.
United Kingdom / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Sales Manager / United Kingdom
How much and how often are bonuses being awarded?
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15% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 85% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 5% to 9% of their annual salary.
| Received Bonus | 85% | |
| No Bonus | 15% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Sales Manager / United Kingdom
61 GBP per hourThe average hourly wage (pay per hour) for individuals working as Sales Manager in United Kingdom is 61 GBP.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Sales Manager in United Kingdom is 30 GBP. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Sales Retail and Wholesale |  -100% | |
| Account Manager | 78,600 GBP | -38% |
| Account Officer | 42,600 GBP | -66% |
| Area Manager | 88,400 GBP | -30% |
| Area Sales Director | 153,000 GBP |  +21% |
| Area Sales Manager | 116,000 GBP | -9% |
| Assisstant Store Supervisor | 50,200 GBP | -60% |
| Assistant Department Manager | 57,800 GBP | -54% |
| Assistant Retail Store Manager | 67,400 GBP | -47% |
| Branch Manager | 85,900 GBP | -32% |
| Branch Supervisor | 73,600 GBP | -42% |
| Cashier | 26,500 GBP | -79% |
| Cashier Manager | 60,300 GBP | -52% |
| Commercial Sales Manager | 116,000 GBP | -9% |
| Conversion Rate Optimization Specialist | 99,400 GBP | -22% |
| Corporate Sales Manager | 103,000 GBP | -19% |
| Data-driven Sales Analyst | 79,200 GBP | -38% |
| Depot Manager | 80,600 GBP | -37% |
| Depot Supervisor | 76,400 GBP | -40% |
| Deputy Sales Manager | 81,500 GBP | -36% |
| Direct-to-Consumer Sales Executive | 103,000 GBP | -19% |
| Director of Sales | 139,000 GBP | +10% |
| Distribution Director | 93,100 GBP | -27% |
| District Leader | 70,700 GBP | -44% |
| District Manager | 90,300 GBP | -29% |
| District Sales Manager | 93,200 GBP | -27% |
| E-commerce Consultant | 86,900 GBP | -32% |
| External Sales Account Manager | 81,600 GBP | -36% |
| Field Sales Representative | 59,800 GBP | -53% |
| Furniture Sales Associate | 40,800 GBP | -68% |
| Global Wholesale Manager | 159,000 GBP | +25% |
| Head Cashier | 57,800 GBP | -54% |
| Head of Direct Sales | 109,000 GBP | -14% |
| Head of Retail | 105,000 GBP | -17% |
| Head Teller | 53,800 GBP | -58% |
| Inside Sales | 44,200 GBP | -65% |
| Inside Sales Account Manager | 72,600 GBP | -43% |
| Inside Sales Engineer | 53,200 GBP | -58% |
| Inside Sales Executive | 73,000 GBP | -42% |
| Inside Sales Representative | 46,800 GBP | -63% |
| Internal Sales Manager | 86,700 GBP | -32% |
| Inventory Manager | 79,200 GBP | -38% |
| Key Account Manager | 87,400 GBP | -31% |
| Medical Device Sales | 65,600 GBP | -48% |
| Medical Device Sales Representative | 67,400 GBP | -47% |
| Merchandiser | 54,100 GBP | -57% |
| Mobile App Sales Representative | 70,600 GBP | -44% |
| National Account Manager | 116,000 GBP | -9% |
| National Customer Solution Specialist | 94,600 GBP | -25% |
| National Sales Manager | 144,000 GBP | +13% |
| Omni-Channel Sales Coordinator | 69,800 GBP | -45% |
| Online Crafts Merchant | 58,900 GBP | -54% |
| Online Marketplace Manager | 88,400 GBP | -30% |
| Outside Sales Representative | 59,600 GBP | -53% |
| Parts Salesperson | 48,400 GBP | -62% |
| Personalization Strategist | 86,200 GBP | -32% |
| Project Development Manager | 96,600 GBP | -24% |
| Project Manager | 96,200 GBP | -24% |
| Project Sales Executive | 92,000 GBP | -28% |
| Purchasing and Sales Executive | 130,000 GBP | +2% |
| Quotation Engineer | 48,600 GBP | -62% |
| Regional Sales Director | 147,000 GBP | +16% |
| Regional Sales Manager | 154,000 GBP | +21% |
| Relationship Manager | 102,000 GBP | -20% |
| Retail Merchandiser | 34,000 GBP | -73% |
| Retail Operations Manager | 84,000 GBP | -34% |
| Retail Sales Associate | 65,600 GBP | -48% |
| Retail Sales Representative | 54,300 GBP | -57% |
| Retail Salesperson | 46,300 GBP | -64% |
| Retail Store Manager | 91,600 GBP | -28% |
| Retail Store Sales Person | 48,600 GBP | -62% |
| Revenue Manager | 86,700 GBP | -32% |
| Sales Account Manager | 97,600 GBP | -23% |
| Sales Admin Executive | 113,000 GBP | -11% |
| Sales Administration Manager | 109,000 GBP | -14% |
| Sales Analyst | 87,500 GBP | -31% |
| Sales Assistant | 33,400 GBP | -74% |
| Sales Associate | 46,700 GBP | -63% |
| Sales Consultant | 66,600 GBP | -48% |
| Sales Coordinator | 48,400 GBP | -62% |
| Sales Development Representative | 59,100 GBP | -53% |
| Sales Director | 135,000 GBP | +6% |
| Sales Engineer | 52,600 GBP | -59% |
| Sales Executive | 92,000 GBP | -28% |
| Sales Manager | 127,000 GBP | +0% |
| Sales Officer | 50,100 GBP | -61% |
| Sales Planner | 71,600 GBP | -44% |
| Sales Planning Analyst | 77,200 GBP | -39% |
| Sales Representative | 44,500 GBP | -65% |
| Sales Service Associate | 46,000 GBP | -64% |
| Sales Specialist | 67,500 GBP | -47% |
| Sales Supervisor | 75,700 GBP | -40% |
| Sales Support | 34,900 GBP | -73% |
| Sales Support Manager | 77,300 GBP | -39% |
| Sales Team Leader | 74,500 GBP | -41% |
| Sales Trainer | 86,400 GBP | -32% |
| Securities Sales Agent | 78,100 GBP | -38% |
| Shipper / Receiver | 35,300 GBP | -72% |
| Shop Manager | 84,700 GBP | -33% |
| Social Media Sales Manager | 98,700 GBP | -22% |
| Store Development Administrator | 58,200 GBP | -54% |
| Store Manager | 92,700 GBP | -27% |
| Subscription Box Curator | 84,100 GBP | -34% |
| Supply Chain Sustainability Manager | 88,300 GBP | -30% |
| Territory Sales Manager | 116,000 GBP | -9% |
| Territory Sales Representative | 67,000 GBP | -47% |
| Trade Marketing Officer | 80,300 GBP | -37% |
| Treasury Officer | 71,900 GBP | -43% |
| Vice President Sales | 116,000 GBP | -9% |
| Visual Merchandiser | 43,500 GBP | -66% |
| Voice Commerce Specialist | 71,700 GBP | -44% |
| Wholesale Data Analyst | 80,000 GBP | -37% |
| Wholesale Inventory Manager | 94,000 GBP | -26% |
| Wholesale Marketing Manager | 103,000 GBP | -19% |
| Wholesale Operations Manager | 121,000 GBP | -5% |
| Wholesale Sales Representative | 70,100 GBP | -45% |
Salary Comparison By State
| State | Average Salary |
| England | 235,000 GBP |
| Northern Ireland | 118,000 GBP |
| Scotland | 169,000 GBP |
| Wales | 121,000 GBP |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United Kingdom is 4% on average across all career fields.
| Private Sector | 69,700 GBP | |
| Public Sector | +4% | 72,800 GBP |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Sales Manager in United Kingdom?
A good and competitive compensation would range anywhere between 118,000 GBP and 135,000 GBP. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Sales Manager in United Kingdom ranges from 62,200 GBP to 96,800 GBP. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
