Director of Social Media Marketing Average Salary in United States 2024
How much money does a person working as Director of Social Media Marketing make in United States?
LOW
63,800
USD AVERAGE
123,000
USD HIGH
188,000
USD
A person working as Director of Social Media Marketing in United States typically earns around 123,000 USD. Salaries range from 63,800 USD (lowest) to 188,000 USD (highest).
Salary Variance
This is the average salary including housing, transport, and other benefits. Director of Social Media Marketing salaries in United States vary drastically based on experience, skills, gender, or location. Below you will find a detailed breakdown based on many different criteria.
Director of Social Media Marketing Pay Scale and Salaries in United States
Salary Structure and Pay Scale Comparison
111,000 USD or more
98,900 to 111,000 USD
72,200 USD or less
72,200 to 98,900 USD
 63,800 USD |
112,000 USD |
188,000 USD |
Median Salary, maximum and minimum salary, minimum wage, starting salary, and the salary range
Salary Range, Minimum Wage, and Starting Salary
Salaries for the position Director of Social Media Marketing in United States range from 63,800 USD (starting salary) to 188,000 USD (maximum salary). It should be noted that the given figure is not the legally mandated minimum wage; rather, it represents the lowest figure reported in a salary survey that included thousands of participants and professionals from all regions of the country.
Median Salary
With a median salary of 112,000 USD, half of the professionals who work as Director of Social Media Marketing in United States earn less than this amount, and the other half earn more. The median salary denotes the middle value of salaries. Ideally, you would want to belong to the group earning more than the median salary, located on the right side of the salary distribution graph.
Percentiles and Salary Scale
The median is closely associated with two other values known as the 25th and 75th percentiles. By examining the salary distribution chart, it can be determined that 25% of professionals employed as Director of Social Media Marketing in United States earn less than 92,500 USD, while 75% earn more. Similarly, the chart shows that 75% earn less than 127,000 USD while 25% earn more.
Pay Scale Structure
To provide a better understanding of expected salaries, we categorized the frequently occurring salaries into different ranges. This approach provides a more precise representation of salary distribution for the job title Director of Social Media Marketing in United States compared to simply calculating the average. The majority of reported salaries, approximately 65%, fall within the range of 72,200 USD to 98,900 USD. About 20% of salaries are below the 72,200 USD mark, while 10% fall within the range of 98,900 USD to 111,000 USD. Only 5% of individuals have salaries exceeding 111,000 USD.
Salary Comparison by Years of Experience / Director of Social Media Marketing / United States
How do experience and age affect pay?
| 0 - 2 Years | 72,500 USD | |
| 2 - 5 Years | +34% | 97,200 USD |
| 5 - 10 Years | +30% | 126,000 USD |
| 10 - 15 Years | +21% | 153,000 USD |
| 15 - 20 Years | +9% | 167,000 USD |
| 20+ Years | +5% | 176,000 USD |
The experience level is the most important factor in determining the salary. Naturally, the more years of experience the higher the wage. We broke down salaries by experience level for people working as Director of Social Media Marketing and this is what we found.
Employees with less than two years of experience earn approximately 72,500 USD.
While someone with an experience level between two and five years is expected to earn 97,200 USD, 34% more than someone with less than two year's experience.
Moving forward, an experience level between five and ten years lands a salary of 126,000 USD, 30% more than someone with two to five years of experience.
Additionally, professionals whose expertise span anywhere between ten and fifteen years get a salary equivalent to 153,000 USD, 21% more than someone with five to ten years of experience.
If the experience level is between fifteen and twenty years, then the expected wage is 167,000 USD, 9% more than someone with ten to fifteen years of experience.
Lastly, employees with more than twenty years of professional experience get a salary of 176,000 USD, 5% more than people with fifteen to twenty years of experience.
Typical Salary Progress for Most Careers
Salary Comparison By Education / Director of Social Media Marketing / United States
How do education levels affect salaries?
Displayed below is the average salary variance between different education levels of professionals working as Director of Social Media Marketing.
| High School | 87,300 USD | |
| Certificate or Diploma | +14% | 99,700 USD |
| Bachelor's Degree | +41% | 141,000 USD |
| Master's Degree | +21% | 170,000 USD |
We all know that higher education equals a bigger salary, but how much more money can a degree add to your income? We broke down salaries by education level for the position Director of Social Media Marketing in order to make a comparison.
Level 1: High School
Employees at this education level have an average salary of 87,300 USD.
Level 2: Certificate or Diploma
At this level, the average salary becomes 99,700 USD, 14% more than the previous level.
Level 3: Bachelor's Degree
At this level, the average salary becomes 141,000 USD, 41% more than the previous level.
Level 4: Master's Degree
At this level, the average salary becomes 170,000 USD, 21% more than the previous level.
Is a Master's degree or an MBA worth it? Should you pursue higher education?
A Master's degree program or any post-graduate program in United States costs anywhere from 39,600 USD to 119,000 USD and lasts approximately two years. That is quite an investment.
You can't really expect any salary increases during the study period, assuming you already have a job. In most cases, a salary review is conducted once education is completed and the degree has been attained.
Many people pursue higher education as a tactic to switch to a higher-paying job. The numbers seem to support the theory. The average increase in compensation while changing jobs is approximately 10% more than the customary salary increment.
If you can afford the costs of higher education, the return on investment is definitely worth it. You should be able to recover the costs in roughly a year or so.
Typical Salary Difference by Education for Most Careers
Salary and Compensation Comparison By Gender / Director of Social Media Marketing / United States
Though gender should not have an effect on pay, in reality, it does. So who gets paid more: men or women? For the people who work as Director of Social Media Marketing in United States, the average difference between the salary of male and female employees is 5%.
| Male | 126,000 USD | |
| Female | -5% | 120,000 USD |
Salary Comparison By Gender in United States for all Careers
Average Annual Salary Increment Percentage / Director of Social Media Marketing / United States
How much are annual salary increments in United States for individuals working as Director of Social Media Marketing? How often do employees get salary raises?
Individuals working as Director of Social Media Marketing in United States are likely to observe a salary increase of approximately 11% every 17 months. The national average annual increment for all professions combined is 8% granted to employees every 16 months.
United States / All Professions
The term Annual Salary Increase usually refers to the increase in 12 calendar month period, but because it is rare that people get their salaries reviewed exactly on the one-year mark, it is more meaningful to know the frequency and the rate at the time of the increase.
How to calculate the salary increment percentage?
The annual salary Increase in a calendar year (12 months) can be easily calculated as follows: Annual Salary Increase = Increase Rate x 12 / Increase Frequency
Worldwide Salary Raises: All Countries and All Jobs
Salary Packages and Schemes
Not all compensation increases are reflected directly in the salary. Some companies offer upgraded packages to their staff instead of cash money. The figures displayed here account only for direct increments to the base salary.
Bonus and Incentive Rates / Director of Social Media Marketing / United States
How much and how often are bonuses being awarded?
Share This Chart Tweet Get Chart Linkhttp://www.salaryexplorer.com/charts/united-states/advertising-graphic-design-events/director-of-social-media-marketing/annual-salary-bonus-rate-united-states-director-of-social-media-marketing.jpg
20% of surveyed staff reported that they haven't received any bonuses or incentives in the previous year while 80% said that they received at least one form of monetary bonus.
Those who got bonuses reported rates ranging from 6% to 8% of their annual salary.
| Received Bonus | 80% | |
| No Bonus | 20% |
Types of Bonuses Considered
Individual Performance-Based BonusesThe most standard form of bonus, where the employee is awarded based on their exceptional performance.
Company Performance BonusesOccasionally, some companies like to celebrate excess earnings and profits with their staff collectively in the form of bonuses that are granted to everyone. The amount of the bonus will probably be different from person to person depending on their role within the organization.
Goal-Based BonusesGranted upon achieving an important goal or milestone.
Holiday / End of Year BonusesThese types of bonuses are given without a reason and usually resemble an appreciation token.
Bonuses Are Not Commissions!
People tend to confuse bonuses with commissions. A commission is a prefixed rate at which someone gets paid for items sold or deals completed while a bonus is in most cases arbitrary and unplanned.
What makes a position worthy of good bonuses and a high salary?
The main two types of jobs | |
| Revenue Generators | Supporting Cast |
Employees that are directly involved in generating revenue or profit for the organization. Their field of expertise usually matches the type of business. | Employees that support and facilitate the work of revenue generators. Their expertise is usually different from that of the core business operations. |
Example: | Example: |
Revenue generators usually get more and higher bonuses, higher salaries, and more frequent salary increments. The reason is quite simple: it is easier to quantify your value to the company in monetary terms when you participate in revenue generation.
Bonus Comparison by Seniority Level
Top management personnel and senior employees naturally exhibit higher bonus rates and frequencies than juniors. This is very predictable due to the inherent responsibilities of being higher in the hierarchy. People in top positions can easily get double or triple bonus rates than employees down the pyramid.
Average Hourly Wage / Director of Social Media Marketing / United States
59 USD per hourThe average hourly wage (pay per hour) for individuals working as Director of Social Media Marketing in United States is 59 USD.This is the rate they get paid for every worked hour.
About The Hourly Pay Rate
The hourly wage is the salary paid in one worked hour. Usually, jobs are classified into two categories: salaried jobs and hourly jobs. Salaried jobs pay a fixed amount regardless of the hours worked. Hourly jobs pay per worked hour. To convert salary into hourly wage the above formula is used (assuming 5 working days in a week and 8 working hours per day which is the standard for most jobs). The hourly wage calculation may differ slightly depending on the worked hours per week and the annual vacation allowance. The figures mentioned above are good approximations and are considered to be the standard. One major difference between salaried employees and hourly paid employees is overtime eligibility. Salaried employees are usually exempt from overtime as opposed to hourly paid staff.
What is the minimum hourly rate of pay?
The minimum pay rate per hour for people working as Director of Social Media Marketing in United States is 31 USD. This is the minimum as per the gathered data in the salary survey not the minimum hourly rate mandated by law.
Salary comparison with similar jobs
| Job Title | Average Salary |
| Advertising / Graphic Design / Events |  -100% | |
| Advertisement Fraud Analyst | 104,000 USD | -15% |
| Advertising Account Executive | 103,000 USD | -16% |
| Advertising Account Manager | 115,000 USD | -6% |
| Advertising Account Planner | 58,700 USD | -52% |
| Advertising and Promotions Manager | 159,000 USD |  +30% |
| Advertising Coordinator | 72,700 USD | -41% |
| Advertising Data Analyst | 98,600 USD | -20% |
| Advertising Manager | 151,000 USD | +23% |
| Advertising Operations Manager | 160,000 USD | +30% |
| Advertising Sales Director | 167,000 USD | +36% |
| Advertising Strategic Planner | 103,000 USD | -16% |
| Advertising Team Leader | 91,400 USD | -25% |
| Animation Director | 129,000 USD | +5% |
| Animator | 71,800 USD | -41% |
| Art Director | 92,000 USD | -25% |
| Art Manager | 97,500 USD | -20% |
| Artificial Intelligence Advertising Analyst | 101,000 USD | -18% |
| Artist | 75,600 USD | -38% |
| Artworker | 56,600 USD | -54% |
| Assistant Art Director | 74,700 USD | -39% |
| Audio and Video Equipment Technician | 56,800 USD | -54% |
| Audio Engineer | 68,400 USD | -44% |
| Audiosual Technician | 55,300 USD | -55% |
| Branding Consultant | 118,000 USD | -4% |
| Broadcast Administrator | 102,000 USD | -17% |
| Catering Sales | 64,300 USD | -48% |
| Catering Trainer | 69,700 USD | -43% |
| Color Consultant | 65,000 USD | -47% |
| Commercial and Industrial Designer | 59,300 USD | -52% |
| Conference Organiser | 71,100 USD | -42% |
| Content and Media Production Lead | 109,000 USD | -11% |
| CopyWriter | 67,500 USD | -45% |
| Creative Content Strategist | 117,000 USD | -5% |
| Creative Designer | 73,700 USD | -40% |
| Creative Director | 92,300 USD | -25% |
| Creative Technologist | 120,000 USD | -2% |
| Crowd Management Specialist | 95,200 USD | -22% |
| Design Strategist | 102,000 USD | -17% |
| Designer | 53,200 USD | -57% |
| Desktop Publisher | 48,300 USD | -61% |
| Digital Campaign Manager | 98,900 USD | -19% |
| Digital Media Manager | 118,000 USD | -4% |
| Digital Media Strategist | 115,000 USD | -6% |
| Director of Events | 156,000 USD | +27% |
| Director of Graphic Design | 90,700 USD | -26% |
| Director of Social Media Marketing | 123,000 USD | +0% |
| Event Experience Designer | 110,000 USD | -10% |
| Event Security Specialist | 88,700 USD | -28% |
| Event Technology Consultant | 94,300 USD | -23% |
| Event Technology Integration Specialist | 91,000 USD | -26% |
| Events and Promotions Manager | 160,000 USD | +30% |
| Events Director | 166,000 USD | +35% |
| Exhibit Designer | 76,600 USD | -38% |
| Exhibit Display Coordinator | 70,400 USD | -43% |
| Exhibit Display Manager | 96,600 USD | -21% |
| Experiential Designer | 91,600 USD | -25% |
| Finisher | 47,700 USD | -61% |
| Gamification Specialist | 101,000 USD | -18% |
| Graphic Artist | 59,500 USD | -51% |
| Graphic Design Specialist | 67,900 USD | -45% |
| Graphic Designer | 61,500 USD | -50% |
| Graphics Artist | 58,200 USD | -53% |
| Graphics Design Supervisor | 85,200 USD | -31% |
| Group Creative Director | 103,000 USD | -16% |
| Imagery Analyst | 58,000 USD | -53% |
| Imaging Technologist | 54,000 USD | -56% |
| Immersive Storyteller | 80,300 USD | -35% |
| Interaction Designer | 46,700 USD | -62% |
| Lead Generation Specialist | 119,000 USD | -3% |
| Media Analyst | 78,900 USD | -36% |
| Media Executive | 95,700 USD | -22% |
| Media Planner | 82,800 USD | -32% |
| Media Production Coordinator | 69,200 USD | -44% |
| Media Production Manager | 128,000 USD | +4% |
| Media Project Manager | 132,000 USD | +8% |
| Media Relations Representative | 106,000 USD | -14% |
| Media Sales Executive | 126,000 USD | +3% |
| Meeting and Event Planner | 73,300 USD | -40% |
| Mobile Advertising Specialist | 115,000 USD | -6% |
| Motion Graphic Artist | 74,500 USD | -39% |
| Motion Graphics Designer | 76,700 USD | -37% |
| Multimedia Artist | 63,200 USD | -48% |
| Multimedia Specialist | 54,000 USD | -56% |
| NFT Designer | 70,100 USD | -43% |
| NFT Specialist | 77,600 USD | -37% |
| Photographer | 51,900 USD | -58% |
| PPC Campaign Manager | 94,800 USD | -23% |
| Print Production Manager | 105,000 USD | -14% |
| Product and Brand Manager | 156,000 USD | +27% |
| Sales Promotion Manager | 153,000 USD | +25% |
| Search Engine Optimization Specialist (SEO) | 67,000 USD | -45% |
| Sketch Artist | 64,400 USD | -47% |
| Social Media Event Strategist | 80,500 USD | -34% |
| Social Media Executive | 118,000 USD | -4% |
| Social Media Graphic Designer | 71,700 USD | -42% |
| Social Media Manager | 122,000 USD | -1% |
| Social Media Marketing Manager | 127,000 USD | +4% |
| Social Media Strategist | 117,000 USD | -5% |
| Special Events Supervisor | 96,600 USD | -21% |
| Technical Typist | 42,300 USD | -66% |
| User Experience UX Designer | 67,800 USD | -45% |
| UX Designer | 59,900 USD | -51% |
| Virtual / Augmented Reality Advertiser | 90,400 USD | -26% |
| Virtual / Augmented Reality Event Producer | 80,400 USD | -34% |
| Virtual / Augmented Reality Showroom Designer | 74,500 USD | -39% |
| Virtual Events Planner | 81,800 USD | -33% |
| Virtual Trade Show Manager | 73,400 USD | -40% |
| Voice Search Optimization Specialist | 100,000 USD | -18% |
| Web Accessibility Designer | 79,500 USD | -35% |
| Web3 Designer | 75,600 USD | -38% |
| Webinar Designer | 83,800 USD | -32% |
Salary Comparison By City
| City | Average Salary |
| Boston | 127,000 USD |
| Chicago | 149,000 USD |
| Houston | 139,000 USD |
| Las Vegas | 116,000 USD |
| Los Angeles | 145,000 USD |
| New York | 148,000 USD |
| San Francisco | 127,000 USD |
| San Jose | 132,000 USD |
Salary Comparison By State
| State | Average Salary |
| Alabama | 132,000 USD |
| Alaska | 114,000 USD |
| Arizona | 134,000 USD |
| Arkansas | 122,000 USD |
| California | 138,000 USD |
| Colorado | 123,000 USD |
| Connecticut | 118,000 USD |
| Delaware | 108,000 USD |
| District of Columbia | 105,000 USD |
| Florida | 142,000 USD |
| Georgia | 138,000 USD |
| Hawaii | 117,000 USD |
| Idaho | 115,000 USD |
| Illinois | 135,000 USD |
| Indiana | 127,000 USD |
| Iowa | 116,000 USD |
| Kansas | 114,000 USD |
| Kentucky | 129,000 USD |
| Louisiana | 127,000 USD |
| Maine | 116,000 USD |
| Maryland | 129,000 USD |
| Massachusetts | 128,000 USD |
| Michigan | 131,000 USD |
| Minnesota | 122,000 USD |
| Mississippi | 114,000 USD |
| Missouri | 133,000 USD |
| Montana | 116,000 USD |
| Nebraska | 119,000 USD |
| Nevada | 120,000 USD |
| New Hampshire | 114,000 USD |
| New Jersey | 130,000 USD |
| New Mexico | 114,000 USD |
| New York | 132,000 USD |
| North Carolina | 127,000 USD |
| North Dakota | 113,000 USD |
| Ohio | 138,000 USD |
| Oklahoma | 124,000 USD |
| Oregon | 123,000 USD |
| Pennsylvania | 135,000 USD |
| Rhode Island | 109,000 USD |
| South Carolina | 121,000 USD |
| South Dakota | 106,000 USD |
| Tennessee | 135,000 USD |
| Texas | 142,000 USD |
| Utah | 120,000 USD |
| Vermont | 110,000 USD |
| Virginia | 131,000 USD |
| Washington | 129,000 USD |
| West Virginia | 113,000 USD |
| Wisconsin | 122,000 USD |
| Wyoming | 113,000 USD |
Government vs Private Sector Salary Comparison
Where can you get paid more, working in a private company or the government? The difference between the public or government sector salaries and the private sector salaries in United States is 5% on average across all career fields.
| Private Sector | 92,800 USD | |
| Public Sector | +5% | 97,500 USD |
Salary Statistics and Calculation Guide
What is considered to be a good and competitive salary for the job title Director of Social Media Marketing in United States?
A good and competitive compensation would range anywhere between 112,000 USD and 127,000 USD. This is a very rough estimate. Experience and education play a very huge part in the final earnings.
Gross Salary (before tax) and Net Salary (after tax)
All salary and compensation figures displayed here are gross salary figures, that is the salary before tax deductions. Because taxes may differ across sectors and locations, it is difficult to accurately calculate the net salary after tax for every career.
Base / Basic Salary
The base salary for a careers like Director of Social Media Marketing in United States ranges from 63,800 USD to 92,500 USD. The base salary depends on many factors including experience and education. It is not easy to provide a figure with very little information, so take this range with a grain of salt.
What is the difference between the median and the average salary?
Both are indicators. If your salary is higher than both the average and the median then you are doing very well. If your salary is lower than both, then many people earn more than you and there is plenty of room for improvement. If your wage is between the average and the median, then things can be a bit complicated. We wrote a guide to explain all about the different scenarios. How to compare your salary
